4 Ways to Optimize Brand Visibility at Trade Shows

Lee Groeger
25/02/2022 5:43 PM

Trade shows aren’t what they once were, but they’re still an important component of many sales and marketing strategies. Attending and exhibiting at key trade shows provides companies with visibility into to the latest trends and innovations, a platform to attract and engage directly with customers, an opportunity to research competitors, and a dedicated chunk of time to get face-to-face—or screen-to-screen—with valued colleagues.

Whether online, in-person or hybrid, make sure you’re getting the biggest bang for your buck at the next trade show you attend by following these tips.


Trade Show Marketing Checklist for Fancy Food Show 2018: How to Catapult Your Brand from the Exhibit Floor to Grocery Shelf

Amy Stern
13/06/2018 4:22 PM

Whether you represent an existing food brand that’s a household name or an emerging brand just entering the market, you’ll want to put the best trade show marketing ideas into practice if you’ve made the decision to exhibit at the Summer Fancy Food Show in NYC (June 30-July 2, 2018). It’s a smart investment in generating new business and you want to maximize your return on investment. To help you hit a home run,


How to Turn Your International Franchise Expo Presence into Press Coverage

Megan Redzia
27/02/2018 5:40 PM

franchise-trade-show-public-relationsFrom May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?

Media and press in attendance at IFE will include outlets such as Entrepreneur,


Tricks of the Trade Show: How to Thrive and Survive the Floor

Lee Groeger
21/04/2017 4:55 PM

The 3E Public Relations client portfolio covers a pretty broad range of industries, so attending trade shows on behalf of our clients or just to stay on top of what’s going on is a fairly common occurrence. Whether it’s the NAB Show, International Franchise Expo, Kosherfest, Fancy Food Show—the list goes on and on—there are a few best practices that help us thrive and survive as exhibitors or attendees,


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