07/08/2018 10:53 PM
“Alexa, how important is content in voice search?”
That’s a very important question, as Amazon Echo, Google Home, Siiri and similar voice technologies have changed Search Engine Optimization (SEO) best practices. Though similarities – such as long-tail keywords and structured content – remain, understanding some subtle differences is critical to success for both consumer and B2B brands.
First, let’s talk numbers to gain perspective on why a voice search strategy is essential for any brand’s overall SEO plans.READ MORE