Social Media Marketing 101: LinkedIn Best Practices

Michael Calia
21/09/2022 5:22 PM

These five rules will help B2B brands maximize LinkedIn engagement and generate a stronger ROI in their social media marketing strategies.

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Four Tips for Analyzing Social Media Performance

Michael Calia
22/04/2022 10:35 AM

Thoroughly analyzing social media performance and adjusting strategies in response to insights helps optimize organic and paid content.

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101: Should My Brand Be on TikTok?

Emily Maupai Zinberg
29/03/2022 4:25 PM

With the right video content, TikTok is an incredible tool for creating strong and authentic connections between consumers and brands. Read more about this social media heavy hitter to find out if it’s a fit for your brand.

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Content Marketing in 2022: Four Trends to Keep in Mind

Michael Calia
24/11/2021 4:20 PM

Changes in consumer preferences have made podcasts, voice search, video and brand-owned channels key components of your content marketing strategy.

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Social Media Advertising 101: Four Tips to Optimize Campaigns

Michael Calia
22/09/2021 1:39 PM

Optimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.

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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Michael Calia
28/04/2021 4:40 PM

The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.

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