Content Marketing in 2022: Four Trends to Keep in Mind

Michael Calia
24/11/2021 4:20 PM

Changes in consumer preferences have made podcasts, voice search, video and brand-owned channels key components of your content marketing strategy.

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Social Media Advertising 101: Four Tips to Optimize Campaigns

Michael Calia
22/09/2021 1:39 PM

Optimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.

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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Michael Calia
28/04/2021 4:40 PM

The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.

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10 Social Media Marketing Mistakes To Avoid

Megan Redzia
15/01/2021 2:33 PM

Is your social media marketing strategy not moving the needle? You may be falling into some common pitfalls. Don’t worry – they are easy to avoid. Here are the top 10 social media marketing mistakes we see and what you should do instead.

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How to Properly Use Hashtags in Social Media Marketing

Michael Calia
28/10/2020 2:18 PM

Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.

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Social Media Case Study: Connecting with A Niche Community

Emily Maupai Zinberg
24/08/2020 3:07 PM

The following social media case study illustrates how 3E Public Relations (3E PR) helped a client successfully launch a new product to a niche community online. Through careful planning and preparation, 3E PR created a social media strategy that not only effectively established the new brand’s presence, but also helped our client exceed their projected business sales goals.

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