admin
26/05/2021 11:41 AM

Influencers have become an important part of an overall marketing strategy – and for good reason. Collaborating with authentic influencers can help a brand build awareness and trust among its target audience, and drive sales. But influencer marketing is undergoing some important changes in 2021. Find out what they are in this blog post.

Amy Stern
16/05/2018 4:57 PM

One recurring question that comes up in most client meetings is the need for developing partnerships with influencers. Whether we are in a meeting in close proximity to our New Jersey office, or talking to a client across the country, influencer relations and marketing is a hot topic. Fortunately for our clients, including food brands, there is a recipe for success.

A case in point is Hillside Candy. The New Jersey-based company was seeking to increase brand awareness and product trial of its GoOrganic USDA-certified,