Powerful Impact of Third-party Content in Consumer Decision Making

Patrick Brightman
17/04/2014 4:06 PM

patrickI had a conversation recently with the director of audience targeting for one of the largest digital networks in the country, who was kind enough to visit our New Jersey public relations offices to discuss an interactive program for a client. He brought a treasure trove of interesting data but one key takeaway for me was that most folks in the digital marketing community believe that today’s consumers need to see an online ad about nine times before they react to it.

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Create a Compelling Press Conference Story

Dave Scelba
24/02/2014 4:01 PM

PR people need a good compelling elevator pitch to sell the producers and press desks. Strong upfront pitching is critical to securing good attendance by journalist and reporters and ensuring a successful press attendance. So to craft a newsworthy pitch story make sure it’s short, timely, emits emotion and will be impactful to viewers, listeners, readership and online followers. To get reporters to a press conference you’ll need a good hook and your story is the hook included in all media alerts and invites.

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Choosing the Proper Media Event

Dave Scelba
17/02/2014 3:59 PM

Journalists are overworked and under paid. So, holding a frivolous non-newsworthy press event will be viewed as a total waste of their valuable time and damage, rather than bolster, your company’s reputation. That’s why it’s important to respect a reporter’s schedule and choose the proper media venue or event to make your announcement or tell your story. Good public relations firms have the experience and relationships to help make the best decision for their clients.

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