Five Keys to Unlock PR Success in 2020

Patrick Brightman
20/01/2020 2:08 PM

Public relations constantly evolves to meet the ever-changing landscape, including how to secure and quantify earned media. In 2020, that means new ways to convey brand messages, contact media, and metrics to clearly illustrate the value of PR.

Understanding these nuances will be the difference between PR success and failure. While people’s opinion of media has changed, securing placements in respected news outlets, especially those with high domain authorities (DAs), remains one of the most valuable aspects of a comprehensive marketing program.

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How to Properly Use White Papers and E-guides in Your Content Marketing Strategy

Michael Calia
26/11/2019 3:21 PM

White papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.

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How Public Relations Can Launch Your New Product

Michelle Michaels
15/11/2019 5:05 PM

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

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How to Write a Successful Media Pitch for 2020

Lee Groeger
08/11/2019 2:25 PM

If you want to see yourself, your business or your brand featured in print, digital or broadcast media, you need to know how to write a successful media pitch. Get started with these 8 tips.

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3 Ways Public Relations Can Help You Achieve Your Marketing Goals

Amy Stern
18/10/2019 1:03 PM

Public relations can establish trust in your brand, reflect thought leadership, and engage with existing and potential customers. Find out how.

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‘Entertaining’ PR Approach Hits Digital Jackpot for Gambling Client

Patrick Brightman
23/09/2019 7:39 PM

Summary: Taking a different media relations approach for an online gambling client pays off with 100+ editorial placements on media websites with high Domain Authority (DA) in less than three months.

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