Are you measuring the right KPIs to determine if your public relations strategy is supporting business goals? Focusing on brand mentions isn’t enough. Learn about the metrics you should be tracking this year to prove value and improve your PR campaigns.
READ MOREWith my kids back in school, lately I find myself offering them examples of how something they learned or dealt with in the classroom or on the playground parallels “grown-up” life. And it got me thinking — for all its simplicities, many of the lessons we learn in kindergarten lay a foundation for skills that are valuable throughout our personal and professional lives. Here are six things I learned in kindergarten that apply to my job in public relations,
READ MORELearn about the importance of media interview etiquette and how to avoid common missteps, leaving a positive, lasting impression for your spokespeople and your brand.
READ MOREThe weather is warming up and the sandals are coming out of hiding. The summer season is upon us, and that also means we get to welcome our interns!
READ MORELearn how to effectively navigate public relations within a regulated industry while building a positive reputation and maintaining stakeholder trust.
READ MOREFrom keeping things authentic to engaging target audiences, there are valuable marketing lessons to be learned from Taylor Swift and her record-breaking tour.
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