The 6 Questions That Will Help You Choose the Right Public Relations Agency

Lee Groeger
06/08/2019 2:06 PM

Public relations—or PR, as we say “in the biz”—is renowned for being one of those elusive professions that can be challenging to wrap your head around, at least at first. Many understandably have difficulty distinguishing it from complementary services such as advertising and marketing. The confusion stems from PR’s multifaceted nature, which has grown to include even more service areas as the multimedia landscape has evolved. As a decision-maker for a company or brand seeking PR support,

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Quick Guide: What is Media Relations?

Michelle Michaels
03/07/2019 3:47 PM

What exactly IS media relations, and is it something your business needs? This blog will tell you everything you need to know about the fundamentals of media relations and why it’s often an important and impactful component of a brand’s marketing efforts.

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How Public Relations Optimizes a Digital Marketing Program

Patrick Brightman
24/06/2019 6:45 PM

A public relations program that emphasizes Domain Authority, backlinks and securing placements on high-value websites is a valuable element of any digital marketing program.

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How Public Relations Can Build Your Restaurant Chef Brand

Amy Stern
01/05/2019 11:51 AM

As a restaurant chef with a distinct brand and culinary offering, do you often find yourself wondering why your competitors have been featured in press that continually seems to elude you? How is it that a restaurant that lacks any sense of hospitality or ambience has been profiled on TV? Why is a local white tablecloth establishment booked even on weekdays when their food is not only lacking visually, but is far inferior to yours when it comes to palate-pleasing attributes?

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How Opportunistic Public Relations Can Get Your Brand in the Headlines

Michelle Michaels
15/04/2019 5:10 PM

The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

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I Want My Brand on TV, is Pay-to-Play My Only Option?

Amy Stern
06/02/2019 12:07 PM

Even though the broadcast landscape is becoming more challenging due to P2P, an experienced media relations pro can secure placements without additional fees.

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