Summary: AI search results rely on earned media, making public relations a highly valuable tool for brands to reach consumers in today’s digital world. Forming consistent messages and securing regular placements in a variety of outlets provide the foundation of a sound AI search strategy.
READ MOREAs a PR agency, this campaign naturally became a hot topic of conversation in the office. And while we ultimately share the same takeaway, everyone brought slightly different perspectives to the table. So, we thought we’d share them with you.
READ MORESmall and medium-sized business owners are often surprised to find that successful PR looks a little different than what they initially expected. Read through to learn about three unexpected truths — and how knowing them can give your business an advantage.
READ MORESummer is finally upon us, along with our 2025 interns!
READ MOREAs artificial intelligence continues to impact almost every industry, we take pause to examine how it is specifically reshaping healthcare PR, along with pros and cons for professionals to note.
READ MOREFind out how publicity can help you to build your restaurant’s brand equity, drive reservations and establish thought leadership in one of the toughest industries on the planet.
READ MORE