Newsjacking – the Secret Weapon to Enhancing Your Marketing and Public Relations Efforts

Amy Stern
05/08/2021 11:29 AM

Newsjacking is the art and science of injecting your ideas into breaking and trending news stories so your brand and experts get noticed. It’s an effective media relations strategy that can create thought leadership opportunities – if done properly. Here’s how.

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Going Beyond Face Value to Deliver News Value: Media Relations Success Stories

Amy Stern
18/07/2019 3:56 PM

The ability to convert brand-centric content to newsworthy copy is the secret to media relations success. Learn how your brand can achieve the publicity you’ve been seeking.

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