Social Media Advertising 101: Four Tips to Optimize Campaigns

Michael Calia
22/09/2021 1:39 PM

Optimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.

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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Michael Calia
28/04/2021 4:40 PM

The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.

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Nail Your Social Media Content Strategy with These 6 Tips

Lee Groeger
22/07/2020 4:51 PM

Reach and connect with your audience online by following these six steps for a successful social media content strategy.

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Preparing Your Social Media Ad Strategy

Emily Maupai Zinberg
29/07/2019 3:00 PM

Promote your business on social media with an advertising strategy that cost-effectively reaches your target audience and drives results. Find out how to get started!

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Facebook, Instagram, WhatsApp FB5 Updates: Now What?

Emily Maupai Zinberg
23/05/2019 9:44 AM

Facebook’s new platform updates present users with more privacy and new ways to communicate with their friends, family and businesses. Get the latest on these Facebook, Instagram and WhatsApp updates and learn about new opportunities for your business to connect with its audience.

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How to Satisfy Your Audience’s Needs on Social Media in 2019

Emily Maupai Zinberg
16/01/2019 12:45 PM

Social media users are feeling unsafe and exposed following the Facebook Cambridge Analytica Scandal, Russian-linked data harvesting, fake news, etc. However, they have also invested years in building their social media profiles and following. Although these users do not want to abandon their accounts, they are demanding transparency.

In addition, people active on social media require more captivating content than ever to hold their attention. How can brands deliver on these two requests in 2019?

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