How Paid and Organic Social Media Content Benefit Each Other

Michael Calia
05/11/2024 2:25 PM

Paid and organic social media content should not operate in separate silos. When properly integrated, they create the foundation for a successful social media marketing strategy, helping expand your business’ reach across multiple platforms and bolstering a strong brand image while driving meaningful conversions to fuel sustained growth.

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Social Media Marketing 101: LinkedIn Best Practices

Michael Calia
21/09/2022 5:22 PM

These five rules will help B2B brands maximize LinkedIn engagement and generate a stronger ROI in their social media marketing strategies.

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Case Study: How Social Media Can Drive Leads

Emily Maupai Zinberg
15/10/2021 12:46 PM

Read through this case study to learn how we helped our client pivot during the pandemic to leverage their altered industry landscape and tell an impactful story on social media to secure new, qualified leads.

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Social Media Advertising 101: Four Tips to Optimize Campaigns

Michael Calia
22/09/2021 1:39 PM

Optimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.

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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Michael Calia
28/04/2021 4:40 PM

The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.

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Nail Your Social Media Content Strategy with These 6 Tips

Lee Groeger
22/07/2020 4:51 PM

Reach and connect with your audience online by following these six steps for a successful social media content strategy.

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