Content – such as white papers and studies – positions a brand as a thought leader. It also strengthens media relations, creates CTAs, and improves SEO.
READ MORESummary: In today’s remote office environment, tools such as webinars are increasingly important tool to reach customers, prospects, and other colleagues. Here are seven tips to make the most out of them.
READ MOREIn today’s competitive marketplace, media relations can deliver benefits unmatched by any other marketing communications activity. Learn how media relations can help a company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis.
READ MOREOne of the first steps of developing a successful content marketing strategy is understanding how, when and why to use certain forms of content. In this blog post, we’ll cover some of the most common types of content your B2B or B2C company can leverage to provide value to your target audiences.
READ MORE“Alexa, how important is content in voice search?”
That’s a very important question, as Amazon Echo, Google Home, Siiri and similar voice technologies have changed Search Engine Optimization (SEO) best practices. Though similarities – such as long-tail keywords and structured content – remain, understanding some subtle differences is critical to success for both consumer and B2B brands.
First, let’s talk numbers to gain perspective on why a voice search strategy is essential for any brand’s overall SEO plans.
READ MORESearch engine optimization (SEO), while important for more than a decade, seems to have jumped to the top of the marketing mix for many companies – both B2B and consumer. In all that time, there have been countless algorithm changes but one thing has remained constant – the value of content. With an effective content creation program that incorporates pillar pages and blogs, companies can achieve the much sought-after goal of appearing high on organic search for relevant keywords.
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