Emily Maupai Zinberg
30/01/2019 11:31 AM

You may remember when Instagram announced the launch of Stories back in 2016. Many of us were not shocked the platform decided to go in this direction, but personally I was still surprised by how much this new feature resembled Snapchat. Despite that feeling of similarity, many users eventually found it easier to stay and post in one platform and Instagram stories took off. Today, more than 400 million people watch Stories daily and it’s become an essential tool for marketers.

Emily Maupai Zinberg
16/01/2019 12:45 PM

Social media users are feeling unsafe and exposed following the Facebook Cambridge Analytica Scandal, Russian-linked data harvesting, fake news, etc. However, they have also invested years in building their social media profiles and following. Although these users do not want to abandon their accounts, they are demanding transparency.

In addition, people active on social media require more captivating content than ever to hold their attention. How can brands deliver on these two requests in 2019?