Michelle Michaels
15/04/2019 5:10 PM

Summary: The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

Some of the best public relations moments are ones that are unplanned. Brands both big and small have leveraged major news or social media trends and conversations to gain publicity. This approach is commonly referred to by professionals as opportunistic public relations.