Setting Your Brand Up for Lead Gen SuccessVanessa Shepherd - 06/09/2022
Brands should approach their marketing and public relations (PR) efforts in a cohesive way to be in a better position to generate leads consistently on all the channels they’re leveraging.
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News or Snooze: How to Be Sure Your Corporate News Resonates with the Media
Launching a PR Campaign: What You Need to Know and Do to Get It Right
Lee Groeger - 05/16/2022
Just like a rocket, when you’re launching a company, product line or initiative, you’ve really only got one shot at getting it right. In order to realize a successful PR launch, it’s helpful to visualize the big picture as a before-and-after. In fact, the ‘after’ is exactly where you should start.
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Five Things PR Agencies Do That Might Surprise You
Megan Redzia - 04/26/2022
The role of a public relations agency has changed significantly over the past few years. Although our goal of helping brands to build a strong reputation remains the same, the way we achieve our objective has evolved through the pandemic and the ever-expanding digital world. Learn about five things public relations agencies do today that would surprise you in this blog.
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Four Tips for Analyzing Social Media Performance
Michael Calia - 04/22/2022
Thoroughly analyzing social media performance and adjusting strategies in response to insights helps optimize organic and paid content.
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101: Should My Brand Be on TikTok?
Emily Maupai Zinberg - 03/29/2022
With the right video content, TikTok is an incredible tool for creating strong and authentic connections between consumers and brands. Read more about this social media heavy hitter to find out if it’s a fit for your brand.
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