social Where is Social Media Headed?

Emily Maupai Zinberg - 06/22/2023

3E Public Relations Intern, Hailee Posnock, examines the current social media landscape and trends that will impact its continued growth and future.


artificial_intelligence_in_public_relations Is AI a Substitute for Public Relations Agencies?

Megan Redzia - 06/09/2023

AI can be an invaluable asset for PR experts who are playing a key role in a company’s marketing strategy, but will AI be a substitute for public relations agencies? To answer that question, we’ll dive into how AI tools are transforming PR strategies.


Benefits of Hiring a Social Media Agency

Emily Maupai Zinberg - 05/25/2023

Social media agencies offer many benefits to brands that can be more cost-efficient than taking on social media in-house. Find out how we can help your brand reach social media success.


4 Things to Know About Using Video in Social Media Marketing

Michael Calia - 04/28/2023

With the continued rise in popularity of video on social media, the question is not to whether you should be using video, but how to use video more strategically and effectively. Read our new blog highlighting four things to keep in mind when using video in your social media marketing strategy.


What is Lemon8?

Kaitlyn Smith - 04/20/2023

Whether you’ve heard of Lemon8 or haven’t at all, read through our new post to learn everything you need to know about this trendy, new app and why it may or may not be a fit for your brand.


The Value of Media Relationships

Amy Stern - 01/10/2023

The key to achieving prominent media results is viewing the role of the publicist not only as a conduit of your client’s key messaging, but as a matchmaker between your client and the media.


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