Launching a PR Campaign: What You Need to Know and Do to Get It Right

Lee Groeger - 05/16/2022

Just like a rocket, when you’re launching a company, product line or initiative, you’ve really only got one shot at getting it right. In order to realize a successful PR launch, it’s helpful to visualize the big picture as a before-and-after. In fact, the ‘after’ is exactly where you should start.


experiential_activation_public_relations Five Things PR Agencies Do That Might Surprise You

Megan Redzia - 04/26/2022

The role of a public relations agency has changed significantly over the past few years. Although our goal of helping brands to build a strong reputation remains the same, the way we achieve our objective has evolved through the pandemic and the ever-expanding digital world. Learn about five things public relations agencies do today that would surprise you in this blog.


social media analytics Four Tips for Analyzing Social Media Performance

Michael Calia - 04/22/2022

Thoroughly analyzing social media performance and adjusting strategies in response to insights helps optimize organic and paid content.


alt=woman-making-tik-tok-video 101: Should My Brand Be on TikTok?

Emily Maupai Zinberg - 03/29/2022

With the right video content, TikTok is an incredible tool for creating strong and authentic connections between consumers and brands. Read more about this social media heavy hitter to find out if it’s a fit for your brand.


social_media_trade_show Social Media Ideas for Your Next Trade Show

Megan Redzia - 03/24/2022

Trade show season is almost here and exhibiting takes a lot of preparation! It can be easy to focus only on the “must-dos” – booth display, suppliers, collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified leads.

Did you know that social media can help drive more traffic to your trade show booth?


4 Ways to Optimize Brand Visibility at Trade Shows

Lee Groeger - 02/25/2022

Trade shows aren’t what they once were, but they’re still an important component of many sales and marketing strategies. Attending and exhibiting at key trade shows provides companies with visibility into to the latest trends and innovations, a platform to attract and engage directly with customers, an opportunity to research competitors, and a dedicated chunk of time to get face-to-face—or screen-to-screen—with valued colleagues.

Whether online, in-person or hybrid, make sure you’re getting the biggest bang for your buck at the next trade show you attend by following these tips.


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