facebook-meta-metaverse Facebook is Going Meta. Here’s What Brands Need to Know.

Lee Groeger - 12/06/2021

I was in college when Facebook rolled out in 2004—technically, it was TheFacebook—which means I had access to the platform when relatively no one else did. As an early adopter and unwavering user since then, professionally and personally, I know by now that there are always new changes coming around the bend. But hearing Mark Zuckerberg announce that Facebook would be changing to Meta threw me for a loop.

My first thoughts were probably the same as any brand or social media manager’s: is this really the end of the Facebook name?


marketing strategy Content Marketing in 2022: Four Trends to Keep in Mind

Michael Calia - 11/24/2021

Changes in consumer preferences have made podcasts, voice search, video and brand-owned channels key components of your content marketing strategy.


How to Communicate Corporate Culture to Attract Your Ideal Customer

Amy Stern - 10/27/2021

A robust public relations strategy can help you to communicate the unique aspects of your corporate culture, a critical tool for building meaningful relationships with current and potential customers.


attracting_top_talent Attract Top Talent in 2021 With These 6 Public Relations and Strategies

Megan Redzia - 10/22/2021

Public relations and social media strategies can help your organization overcome today’s post pandemic hiring challenges. Find out how.


Case Study: How Social Media Can Drive Leads

Emily Maupai Zinberg - 10/15/2021

Read through this case study to learn how we helped our client pivot during the pandemic to leverage their altered industry landscape and tell an impactful story on social media to secure new, qualified leads.


social media advertising Social Media Advertising 101: Four Tips to Optimize Campaigns

Michael Calia - 09/22/2021

Optimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.


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