5 Ways E-Commerce Businesses Should Approach Content Marketing in 2021

Lee Groeger - 12/22/2020

As the digital landscape becomes increasingly saturated with businesses investing more energy, resources, and money in online initiatives, e-commerce is inevitably becoming more competitive. So, how do you make your content stand out?


Top 2020 Public Relations Trends and Takeaways

Amy Stern - 12/10/2020

There have been multiple marketing and public relations challenges in 2020, but here are key PR lessons from the pandemic that will still be useful in 2021.


Benefits of Employee Social Media Training

Emily Maupai Zinberg - 12/07/2020

Training employees on social media best practices provides an effective method to optimize digital marketing and improve brand perception.


5 Ways to Optimize a Public Relations Campaign

Patrick Brightman - 11/20/2020

Looking to optimize your PR campaign? Here are five steps to build an effective brand message and secure editorial placements in targeted media.


franchise_social_media Franchise Social Media Guidebook and Policy: What’s the Difference?

Megan Redzia - 11/13/2020

If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.


How to Properly Use Hashtags in Social Media Marketing

Michael Calia - 10/28/2020

Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.


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