8 Types of Social Media Videos Marketers Should Use

Megan Redzia - 04/25/2019

The internet and social media platforms are overflowing with content – on every industry and every topic. This saturation of pictures, trends, memes and other rich media make it difficult for an organization to stand out among the crowd. The creation and distribution of video isn’t new, however, strategically utilizing quality video content on your company’s social media platforms can draw the attention of the audience you want to reach. In fact, marketers who use video grow revenue 49% faster than non-video users. Find out how you can use this powerful tool for your brand.

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How Opportunistic Public Relations Can Get Your Brand in the Headlines

Michelle Michaels - 04/15/2019

The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

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see_your_brand_on_TV I Want My Brand on TV, is Pay-to-Play My Only Option?

Amy Stern - 02/06/2019

Even though the broadcast landscape is becoming more challenging due to P2P, an experienced media relations pro can secure placements without additional fees.

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storytelling_for_your_brand_through_Instagram_stories How to Become a Storyteller for Your Brand Through Instagram Stories

Emily Maupai Zinberg - 01/30/2019

You may remember when Instagram announced the launch of Stories back in 2016. Many of us were not shocked the platform decided to go in this direction, but personally I was still surprised by how much this new feature resembled Snapchat. Despite that feeling of similarity, many users eventually found it easier to stay and post in one platform and Instagram stories took off. Today, more than 400 million people watch Stories daily and it’s become an essential tool for marketers.

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Instagram: Is your Brand Making the Most out of the Platform?

Michelle Michaels - 01/21/2019

There is no denying that social media has become one of the main ways people are getting their information about products, news, events and more. People are being fed information constantly through social media platforms including Facebook, Instagram, Twitter, LinkedIn and even Pinterest. The one platform that has been growing consistently over the last few years and taking over in popularity, especially among millennials, is Instagram.

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social-media-engagement How to Satisfy Your Audience’s Needs on Social Media in 2019

Emily Maupai Zinberg - 01/16/2019

Social media users are feeling unsafe and exposed following the Facebook Cambridge Analytica Scandal, Russian-linked data harvesting, fake news, etc. However, they have also invested years in building their social media profiles and following. Although these users do not want to abandon their accounts, they are demanding transparency.

In addition, people active on social media require more captivating content than ever to hold their attention. How can brands deliver on these two requests in 2019?

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