5 Ways to Optimize a Public Relations Campaign

Patrick Brightman - 11/20/2020

Looking to optimize your PR campaign? Here are five steps to build an effective brand message and secure editorial placements in targeted media.

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Franchise Social Media Guidebook and Policy: What’s the Difference?

Megan Redzia - 11/13/2020

If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.

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How to Properly Use Hashtags in Social Media Marketing

Michael Calia - 10/28/2020

Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.

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PR in a Pandemic: The Key to Securing Coverage Now

Amy Stern - 10/23/2020

When it comes to marketing strategies, public relations remains one of the most cost effective-methods to achieving brand awareness, third party credibility and thought leadership. Check out these proven tactics for securing media placement now.

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Public Relations and Content Marketing: Their Dynamic Relationship

Lee Groeger - 10/15/2020

Public relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.

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3 Reasons Your Brand Needs a Social Media Audit

Megan Redzia - 09/29/2020

A social media audit sets the roadmap for a successful social media strategy by providing an objective view of your brand’s strengths, weaknesses and opportunities.

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