5 Ways E-Commerce Businesses Should Approach Content Marketing in 2021

Lee Groeger - 12/22/2020

As the digital landscape becomes increasingly saturated with businesses investing more energy, resources, and money in online initiatives, e-commerce is inevitably becoming more competitive. So, how do you make your content stand out?

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Top 2020 Public Relations Trends and Takeaways

Amy Stern - 12/10/2020

There have been multiple marketing and public relations challenges in 2020, but here are key PR lessons from the pandemic that will still be useful in 2021.

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Benefits of Employee Social Media Training

Emily Maupai Zinberg - 12/07/2020

Training employees on social media best practices provides an effective method to optimize digital marketing and improve brand perception.

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5 Ways to Optimize a Public Relations Campaign

Patrick Brightman - 11/20/2020

Looking to optimize your PR campaign? Here are five steps to build an effective brand message and secure editorial placements in targeted media.

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franchise_social_media Franchise Social Media Guidebook and Policy: What’s the Difference?

Megan Redzia - 11/13/2020

If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.

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How to Properly Use Hashtags in Social Media Marketing

Michael Calia - 10/28/2020

Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.

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