peloton-commercial What Peloton Got Right and Wrong With Its 2019 Holiday Spot

Lee Groeger - 12/06/2019

I didn’t realize how much writing this blog would change me.

If you had never heard of Peloton® before, you’re almost sure to have in the past few weeks, thanks to a controversial commercial that began airing during the 2019 holiday season. I’m not going to lie, it’s pretty bad. But is it as bad as everyone is saying? Let’s take a look.

The commercial. “The Gift That Gives Back”

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How to Properly Use White Papers and E-guides in Your Content Marketing Strategy

Michael Calia - 11/26/2019

White papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.

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How Public Relations Can Launch Your New Product

Michelle Michaels - 11/15/2019

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

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mass-emails How to Write a Successful Media Pitch for 2020

Lee Groeger - 11/08/2019

If you want to see yourself, your business or your brand featured in print, digital or broadcast media, you need to know how to write a successful media pitch. Get started with these 8 tips.

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How Financial Marketers Can Respond to Facebook’s Ad Regulations

Emily Maupai Zinberg - 10/29/2019

With new regulations in place, financial marketers are seeing their Facebook ads get disapproved left and right. Find out why and what you can do to combat it.

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Media relations interview 3 Ways Public Relations Can Help You Achieve Your Marketing Goals

Amy Stern - 10/18/2019

Public relations can establish trust in your brand, reflect thought leadership, and engage with existing and potential customers. Find out how.

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