Close-up Of Person On Sofa With Laptop Showing Survey Form Enhance Thought Leadership, Brand Equity With Surveys

Michael Calia - 07/16/2021

Properly conducting surveys optimizes content marketing efforts while building brand equity and thought leadership. Follow these tips to gain the best data to help expand your business.

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Facebook Updates: Analytics & Business Suite

Emily Maupai Zinberg - 06/24/2021

Find out where you can access your Facebook and Instagram business page insights after Facebook Analytics is gone, and get a quick refresher on Facebook’s new Business Suite.

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finding_a_public_relations_agency How to Find a Public Relations Agency You Can Trust

Megan Redzia - 06/17/2021

The public relations agency you choose will be responsible for crafting your company’s story, communicating on your behalf with press, ghostwriting for top executives, and handling crisis situations. So how do you find a public relations agency you can trust with these critical aspects of growing your business? In this blog post, we’ll share criteria you can use to evaluate public relations agencies.

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influencer_marketing_2021 4 Ways Influencer Marketing is Changing in 2021

admin - 05/26/2021

Influencers have become an important part of an overall marketing strategy – and for good reason. Collaborating with authentic influencers can help a brand build awareness and trust among its target audience, and drive sales. But influencer marketing is undergoing some important changes in 2021. Find out what they are in this blog post.

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Establishing KPIs in Today’s PR World

Patrick Brightman - 05/25/2021

Digital tools help to create a new era of KPIs to evaluate the effectiveness of a public relations program. Read our blog on which ones reveal the true value of PR.

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facebook app icon iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Michael Calia - 04/28/2021

The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.

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