How Financial Marketers Can Respond to Facebook’s Ad Regulations

Emily Maupai Zinberg - 10/29/2019

With new regulations in place, financial marketers are seeing their Facebook ads get disapproved left and right. Find out why and what you can do to combat it.


3 Ways Public Relations Can Help You Achieve Your Marketing Goals

Amy Stern - 10/18/2019

Public relations can establish trust in your brand, reflect thought leadership, and engage with existing and potential customers. Find out how.


‘Entertaining’ PR Approach Hits Digital Jackpot for Gambling Client

Patrick Brightman - 09/23/2019

Summary: Taking a different media relations approach for an online gambling client pays off with 100+ editorial placements on media websites with high Domain Authority (DA) in less than three months.


franchise_social_media_listening How to Build an Effective Franchise Social Media Marketing Plan

Megan Redzia - 09/20/2019

There are five steps franchisors should take to build a franchise social media marketing strategy that aligns the needs and goals of the franchisee and franchisor. We’ll tell you what they are in this blog post.


Top 4 Benefits of Media Relations

Michelle Michaels - 09/06/2019

In today’s competitive marketplace, media relations can deliver benefits unmatched by any other marketing communications activity. Learn how media relations can help a company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis.


types_of_content Content Marketing 101: How, When, and Why to Use Various Types of Content

Michael Calia - 08/23/2019

One of the first steps of developing a successful content marketing strategy is understanding how, when and why to use certain forms of content. In this blog post, we’ll cover some of the most common types of content your B2B or B2C company can leverage to provide value to your target audiences.


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