B2B_vs_B2C_Content_Marketing B2B and B2C Content Marketing: What’s the Difference?

Megan Redzia - 07/11/2019

There are major differences between how a Business to Business (B2B) and Business to Consumer (B2C) organization operates. The same should hold true for their content marketing strategy. Despite sharing some common ground, both B2B and B2C content marketing require unique approaches to effectively reach and impact a company’s specific target audiences.

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what_is_media_relations Quick Guide: What is Media Relations?

Michelle Michaels - 07/03/2019

What exactly IS media relations, and is it something your business needs? This blog will tell you everything you need to know about the fundamentals of media relations and why it’s often an important and impactful component of a brand’s marketing efforts.

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SEO_search How Public Relations Optimizes a Digital Marketing Program

Patrick Brightman - 06/24/2019

A public relations program that emphasizes Domain Authority, backlinks and securing placements on high-value websites is a valuable element of any digital marketing program.

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summer-fancy-food-show-2019-bon-appetit-food-award Making the Most of Your sofi™ Award at Summer Fancy Food Show

Lee Groeger - 06/18/2019

Winning an award is a huge boon for your brand, but it’s what you do with the news of your award-winning product that really drives its impact.

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Anchin State of the Food and Beverage Industry Food for Thought: State of the Food and Beverage Industry 2019

Amy Stern - 06/13/2019

The 13th Annual State of the Food and Beverage Industry event provided valuable insights on CPG, retail/supermarket, and manufacturing/distributing trends. 3E PR uses this knowledge to develop highly effective media relations, content development and social media campaigns for food brands.

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SEO notes on desk Four Tips for Improving SEO with a Blog Content Marketing Strategy

Michael Calia - 06/10/2019

Building authority and credibility through a blog helps establish a company as an industry thought leader. Consistent blog posts can fuel successful, engaging social media content. The advantages go on. Perhaps the most important benefit, however, is the potential to make a business’ website appear higher in search results. Learn how to properly employ a blog content marketing strategy to improve search engine visibility, resulting in increased web traffic and more potential conversions.

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