News Release

Media Contact                                                           

Megan Redzia
Vice President
3E Public Relations
(973) 263-5197
mredzia@3epr.com

FOOD MARKETING EXPERTS TO REVEAL

VALUE OF STRATEGIC PARTNERSHIPS AT ANNUAL IACP CONFERENCE

  ― 3E PR’s Amy Stern Leads Distinguished Panel with Decades of Food Marketing Experience ―

MONTVILLE, NJ — February 7, 2017— Every year food industry thought leaders and trend trackers gather to explore the issues impacting the culinary industry at-large, our food system and much more, as part of the International Association of Culinary Professionals (IACP) annual conference. This year’s agenda includes “Building Buzz Through Partnerships” a discussion spearheaded by seasoned food PR and marketing expert, Amy Stern, of 3E Public Relations (3E PR), which will be held on Saturday, March 4 at 10:30 a.m.

“Building Buzz Through Partnerships” will examine the value of strategic partnerships for food companies and how this strategy can elevate brand equity. The expert panel will share real-life examples of successful partnerships, as well as constructive takeaways for implementing concepts into action post-event. Stern will be joined on the panel by Mary Rodgers, Director of Marketing Communications for Cuisinart, Dan Macey, proprietor of Dantastic Foods and Kristen Hess of the Artful Gourmet, a food blogger, stylist and food photographer.

In her role as Senior Vice President at 3E PR, Stern has often been tasked with building brand awareness for major consumer packaged goods (CPG) brands. She and her panel will address a variety of topics, including where to look for likely partners and constructive insights such as how to start the process and identifying goals and objectives. For attendees, these will vary by individual, from those looking to sell more cookbooks to others hoping to use social media and media relations to drive traffic to their website. Other individuals will want to know how to connect with recognized brands for alliances such as spokesperson opportunities, recipe development and beyond. The panel will also address how to develop a point of difference and build a portfolio of assets to be leveraged.

“We will share our experience with industry professionals looking to reap the benefits that these alliances deliver. In a true partnership, both parties benefit,” said Stern. “Whether it’s making the right connections to land a book contract, vetting and securing a brand ambassador or establishing a meaningful philanthropic alliance, we will provide insights and answers.”

With 20+ years of experience, Stern has stewarded nationally recognized brands, including French’s Mustard, Frank’s RedHot, Duncan Hines and The Manischewitz Company, as well as emerging brands looking to take center stage. Her strategic alliances have delivered huge benefits on both sides of the aisle, from a fledgling restaurateur who became a brand spokesperson with appearances on The Today Show and Food Network to a food historian who successfully elevated his newly released book by partnering with a well-known food brand.

She is part of the award-winning team at 3E PR, a group with long-standing relationships in food media and deep-seated experience in culinary products and restaurant franchising. The team’s dynamic campaigns include a combination of media relations, social media, digital strategy and experiential marketing initiatives, often incorporating strategic partnerships to extend brand visibility.

Originally founded by culinary luminaries Julia Child, Jacques Pepin and Anne Willan, the 39^th annual IACP conference will be held in Louisville, Kentucky from March 3-5. The event brings together influencers from across the culinary world, including food media, cookbook authors, chefs, restaurateurs, food marketers, academics, bloggers and nutritionists.

For additional information on how to register for the workshop, visit www.iacp.com. For those looking to build buzz through partnerships who cannot attend the conference, please visit https://www.3epr.com/foodpartnerships/ for a copy of the presentation post event or email astern@3epr.com.

About 3E Public Relations

3E Public Relations is an award-winning public relations and social media agency based in Montville, New Jersey. Established in 1989, 3E PR is affiliated with SGW Integrated Marketing Communications and Changebridge Productions. 3E PR services clients in the ever-changing world of traditional public relations, as well as digital and social communications. As its tagline suggests, 3E PR integrates communications tactics to educate and engage its clients’ target audiences by entertaining them at multiple touchpoints. For more information, visit https://www.3epr.com/.

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American Cancer Society Announces ‘Real Men Wear Pink’ Winner: It’s a Tie!

 MONTVILLE, N.J. – November 15, 2016—The American Cancer Society’s “Real Men Wear Pink” campaign has ended in a deliberate tie. In a last minute twist in the friendly fundraising competition, Darren Magarro, CEO of Franklin Lakes-based agency The DSM Group, agreed to match donations raised by Dave Scelba, CEO of Montville-based affiliated companies 3E Public Relations, SGW Integrated Marketing Communications and Changebridge Productions, in an effort to raise as much money as possible to fight cancer. The two marketing agency leaders, who raised a combined total of $25,021.12, now share the title of 2016’s “Real Man of New Jersey.”

“With one day left in the campaign, Darren contacted me with a proposal to work together rather than compete,” said Scelba. “I embraced Darren’s idea because it’s exactly what the American Cancer Society does—it brings people from all walks of life together to fight this horrible, debilitating disease.”

“I am a man of my word, and am so proud that our teams were able to come together to raise such a substantial amount of money for the American Cancer Society,” added Magarro. “This is a tribute to both teams and, frankly, to a message that we should all embrace: we can do more together than we can in competition.”

Real Men Wear Pink is a new initiative from the American Cancer Society designed to get men more involved in the fight against breast cancer. The organization hand-selected a small group of men in each state to participate, each of whom agreed to raise a minimum of $2,500 during September and October and to wear something pink every day in October. The man in New Jersey who raised the most money would be named “Real Man” and win a long weekend use of a sports car. However, these two men passed on the prize and in turn gave it back to the ACS and requested that a patient be able to enjoy it.

According to the ACS, Magarro and Scelba each individually raised more than any other fundraiser in the state, contributing to the Parsippany chapter being the fifth highest fundraising site in the Eastern Division, which encompasses New Jersey and New York.

“These two men and their teams have truly exceeded my wildest expectations,” said Sandra Schler, Senior Market Manager, Community Engagement, American Cancer Society. “It has been heartwarming and inspiring to see all the energy and talent that went into raising funds to support the fight against cancer. This melded team has truly gone above and beyond, and their donation will go far!”

The two CEOs and their teams met to celebrate this achievement and discuss how to extend fundraising and awareness momentum beyond October in a meaningful and sustainable way. They are working with the American Cancer Society to evaluate a number of paths through which they can accomplish this, and while the details are yet to be determined, both parties agree that their work has only just begun.

Interviews, photos, and fundraising campaign materials are available upon request.

About 3E Public Relations

3E Public Relations is an award-winning public relations and social media agency based in Montville, New Jersey. Established in 1989, 3E PR is an associated company of SGW Integrated Marketing Communications, 3E PR was established as an independent LLC in 2007 to service clients and agencies in the ever-changing world of traditional, digital and social communications. As its tagline suggests, 3E PR integrates communications tactics to educate and engage its clients’ target audiences by entertaining them at multiple touchpoints. For more information, visit https://www.3epr.com/.

About The DSM Group:

Founded by Darren Magarro in 2007, The DSM Group is a full-service, Franklin Lakes-based advertising, public relations and marketing agency. The firm works closely with clients in the education, health, hospitality, retail, service, financial and legal sectors, offering media placement and purchasing, web marketing, branding, promotion and public relations services. For more information, please visit http://www.TheDSMGroup.com.

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