NEWS

Local businesses can benefit from a key marketing initiative often employed by rivals several times their size and with the same benefits: public relations (PR). Regardless of the size of the business, public relations is one marketing investment that just keeps on giving. In addition to the news feature itself, PR placements serve double duty by creating valuable brand content that can be repurposed.

During a recent interview with Authority Magazine/medium.com, 3E Public Relations’ Senior Vice President, Amy Stern, discusses five ways to leverage media coverage to boost brand awareness, advance thought leadership, clarify your target audience, drive website traffic, and more. Read the article here.

CBS New York interviewed Dr. Carrie Ditzel, Clinical Psychologist with 3E PR Client Baker Street Behaviroal Health, about Seasonal Affective Disorder and Blue Monday, and how we can cope. Watch the segment here.

Pine Brook, NJ – November 11, 2020 – 3E Public Relations (3E PR), a Pine Brook-based firm specializing in pubic relations, social media, and content, received four Jersey Awards from the New Jersey Ad Club (NJAdClub). 3E PR took home two first-place awards, one second, and a third for media relations, thought leadership, and social media.

First Place – 3E PR received the top prize in the Consumer Product or Service Launch category for its media relations campaign to promote Saint Peter’s University Hospital’s new birth center.
First Place – Another top award was earned in the Thought Leadership category for a public relations program to showcase TechWerxe CEO Sejal Lakhani-Bhatt.
Second Place – In the Media Relations, Consumer or Trade category, 3E PR received a second place award for its consumer campaign focused on the launch of the www.US-Bookies.com website by Better Collective.
Third Place – A certificate of excellence in the Social Media, Single Platform category was received for the FUJINON Lenses Instagram page.

The annual Jersey Awards ceremony was held virtually on Wednesday, November 11.

ABOUT NJADCLUB
NJAdClub’s mission is to shine a light on every discipline’s extraordinary work in the advertising community throughout New Jersey. What do they mean by advertising? They mean all disciplines within advertising agencies, P.R., media (sales, buying, and planning), branding, marketing departments, digital, social, designers, photographers, illustrators, writers, printing, publishing, etc. as well as aspiring professionals.

Pine Brook, NJ – October 13, 2020 – 3E Public Relations (3E PR), a Pine Brook-based firm specializing in pubic relations, social media, and content, has earned a prestigious Pyramid Award from the New Jersey chapter of the Public Relations Society of America (PRSA NJ). 3E PR was recognized for a consumer media relations campaign it implemented on behalf of its client Better Collective that secured placements in more than 200 outlets nationwide.

3E PR launched the media relations campaign for Better Collective with the goal of securing editorial coverage with backlinks in online media outlets with high Domain Authority (DA). Taking a fresh approach that emphasized entertainment, such as awards shows and popular movies and programs, as well as politics, 3E PR was able to exceed stated goals by over 25%. A complete case history on the campaign is on the 3E PR website.

“The public relations landscape is evolving to emphasize more online coverage that can complement search engine optimization (SEO) initiatives and help drive more qualified traffic to websites. Earning a Pyramid Award – the highest recognition in our field – for a campaign that tackles this new approach is something everyone at 3E PR is proud of,” said Patrick Brightman, president of 3E PR.

PRSA NJ established the Pyramid Awards in 1989 to recognize excellence in public relations and communications in New Jersey. The awards are judged by a panel of public relations peers. Entries are evaluated on research, planning, execution, and demonstrated results, as well as the effective use of budgets and resources.

PRSA NJ is the local affiliate of PRSA, the world’s leading organization for public relations professionals. Its nearly 300 members live and work in all corners of the Garden State, representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.

NJBIZ, New Jersey’s leading business media property, has named 3E Public Relations (3E PR) one of the Garden State’s top privately-held businesses for 2020. The Montville-based public relations, social media, and content firm ranked #246 in the NJBIZ Top 250 Privately-Held Companies rankings published by New Jersey’s leading business journal.

New Jersey has 884,049 small businesses, according to the most recent U.S. Small Business Administration (SBA) statistics. Small businesses employ 99% of all workers in the state, based on the figures provided by the SBA.

“Small businesses are the lifeblood of our state’s economy. To earn a ranking on such an important list of companies in our current climate is a true testament to our work culture that emphasizes family, as well as our devoted staff,” said 3E PR President Patrick Brightman. “There are two keys to our success. One is a commitment to provide clients with the highest level of service and support. We are also blessed to have a talented team of professionals that produce award-winning work.”

The NJBIZ Top 250 Privately-Held Companies is an annual listing published by NJBIZ. Rankings are based on yearly revenue and growth small businesses headquartered in the Garden State.

3E Public Relations (3E PR) President Patrick Brightman talked about how he strives to create the best work culture possible with Jason Malki, Founder & CEO of StrtupBoost. In the Q&A, Patrick talks about his leadership styles, five initiatives to help create a positive work culture and environment, and those who have influenced his career.

You can read the entire discussion on how we are creating a Fantastic Work Culture at 3E PR by visiting the StrtupBoost website. StrtupBoost is a 30,000 strong community of Entrepreneurial and Established Company executives who come together for startup presentations, investor nights, business development networking and learning. It is part of the Medium web news portal.