Megan Redzia - 02/22/2022
Local businesses can benefit from a key marketing initiative often employed by rivals several times their size and with the same benefits: public relations (PR). Regardless of the size of the business, public relations is one marketing investment that just keeps on giving. In addition to the news feature itself, PR placements serve double duty by creating valuable brand content that can be repurposed.
During a recent interview with Authority Magazine/medium.com, 3E Public Relations’ Senior Vice President, Amy Stern, discusses five ways to leverage media coverage to boost brand awareness, advance thought leadership, clarify your target audience, drive website traffic, and more. Read the article here.