Megan Redzia - 05/01/2014

Picture yourself walking into a networking event or tradeshow surrounded by prospects, peers and potential colleagues. Likely, your objective is to shake hands with and collect business cards from as many qualified connections as possible.Your philosophy on LinkedIn should be similar. The greater number of strategic connections you form, the deeper your pool for developing new business relationships will become.

Follow these simple tips to build your LinkedIn network and maximize the platform so you connect with more qualified professionals:

1. Personalize Your Connection Requests – Avoid using the LinkedIn default connection request.

Dave Scelba - 04/24/2014

No one can argue that a strong online presence is vital to a company’s success.  For over 20 years, websites have played an integral role in marketing strategies by serving as the central nervous system to all communications. However, Search Engine Optimization (SEO) strategies have typically taken a backseat to other digital communication tactics. This is a big mistake. A solid SEO program should be the primary foundation to every digital marketing strategy.

Patrick Brightman - 04/17/2014

I had a conversation recently with the director of audience targeting for one of the largest digital networks in the country, who was kind enough to visit our New Jersey public relations offices to discuss an interactive program for a client. He brought a treasure trove of interesting data but one key takeaway for me was that most folks in the digital marketing community believe that today’s consumers need to see an online ad about nine times before they react to it.

Lee Groeger - 03/24/2014

Don’t get me wrong. I’m not saying there aren’t companies that are super successful regardless of whether or not they offer incentive…now; but I’d bet good money that wasn’t always a luxury they enjoyed.

I’ll try to paint a picture for you. Let’s say you created a new granola bar. “This will be the most successful, high-earning granola bar in the world!” you say. But wait. There’s something missing. Oh, yes…people (i.e.

Dave Scelba - 03/11/2014

For the Boys and Girls Club press conference featuring Victor Cruz the well-known wide receiver of the NY Giants football franchise we had a specific agenda to follow. And while our primary goal was to get at least 50% of the reporters from each media category to the event we also had a secondary objective. Before, during and after the press conference we wanted to secure as many one-on-one individual press meetings as possible. We wanted to create a competitive environment that we knew would extend and generate an increase our overall media coverage.

Dave Scelba - 03/04/2014

Remember the old saying, timing is everything?  Well it’s true, so just remember even if you’ve created the best feel good, heartfelt story, and the majority of the media sent an RSVP that they’ll be there, some things, like the weather, are completely out of your control. So plan for the unexpected and pray you’re not hit with a tornado, hurricane, earthquake, typhoon, or any other natural or unnatural disaster  With that in mind you should always have your own photographer and video crew to cover the press conference.