Kaitlyn Smith 
Social Media Manager

Kaitlyn Smith brings a diverse skillset to her clients. Her unique background in social media management, graphic design, video production and public relations allows Katy to look at a social media strategy from a variety of perspectives, helping to craft impactful approaches that achieve overarching business goals. Katy has experience working across a wide-range of verticals, including professional sorority organizations, technology, healthcare and consumer goods and services.

Katy received her B.A. in Strategic Communications, Public Relations and a minor in Broadcasting/Digital Multimedia from Susquehanna University in 2021 and received her Master’s degree in Media Management from Syracuse University’s Newhouse School of Public Communications in 2023. As Katy keeps tabs on the latest social media trends, she is also well-versed in developing dynamic business strategies and examining analytics to ensure that the right audiences are being targeted.

When Katy isn’t working (or scrolling on social media), she enjoys spending time with friends, going to concerts, reading, watching reality TV and traveling!


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