We had a busy year here at 3E Public Relations, but we always make time to give back to the community! Whether we’re donating money, services, or just our time, it is important to all of us that we make meaningful contributions, both personally and professionally. Here’s a look at some of the philanthropic initiatives our team took part in this year!
March of Dimes
Premature birth has directly touched the lives of several people here at 3E Public Relations.
READ MOREWould you trust a car salesman who didn’t drive the same brand of car he was trying to sell you? What does it say about a cell phone service provider whose employees have contracts with a different company? What if an executive at Bing was seen conducting searches on Google? These scenarios all depict an extremely poor implementation of the ideas behind employee advocacy.
Walking the Walk
The concept of employee advocacy is as simple as being in a Verizon Wireless store,
READ MOREWhile we don’t need an excuse to sit down with a good book at 3E PR, this weekend’s National Book Lovers Day makes it a perfect time to rediscover an old classic or embark on a new reading adventure. National Book Lovers Day is actually celebrated twice each year – on August 9th and the first Saturday of November. While the origin of the holiday is unknown, it’s a great opportunity to celebrate our love for the written word.
READ MORE
Companies who have a branded presence but are not monitoring social media are due for a harsh reality check. This is especially true of companies in B2B verticals who perceive social media as a consumer tool, and can’t gain an understanding of why it is relevant for them. Many will often point to some viral content, such as this humorous bumblebee cat GIF below, and say, “why do I need to be there?”
For some,
There’s no one step that leads to a successful PR campaign. Success comes as the result of a sequence of elements that, when put in action, drive PR, content marketing and social media in unison.
Getting started can be a daunting task, and there’s usually far more questions than answers. Companies reach out to dedicated PR firms partly because of the time requirements, but also due to the experience and expertise a PR team can offer.
READ MORE
With new franchise concepts established daily, communicating your brand’s unique differentiators is essential to grab consumer mindshare. This distinction should be identified through extensive research from which key brand messages will be born.
Brand messaging should resonate with consumers and quickly tell them why the brand is for them and that they must frequent the franchise locations often. For example, restaurant chains need to convey taste health, convenience, and affordability. Day care franchisors must instill confidence that the locations are safe,
READ MORE