Kaitlyn Smith - 03/27/2026
The truth is, people want to consume marketing that doesn’t feel like marketing, which is why now more than ever your brand needs to create content that builds community, feels authentic, and focuses on storytelling. This shift in consumer behavior and desire is exactly why we are seeing episodic or video series content having a moment on social media.
What Is Episodic Social Media Content?
Envision your favorite television show, but in a shorter format on social media. This trend can be leveraged across all industries, but its success relies on truly knowing what resonates with your target audience; what will keep them tuned and returning for more?
Brands Creating Episodic Social Media Video Content
Tower28 | @tower28beauty – The Blush Lives of Sensitive Girls
Written by Ruby Marker, a writer’s PA on HBO’s The Sex Lives of College Girls, each episode of this original sketch comedy series highlights a unique selling point of Tower 28’s new GetSet Blush, making it stand out from your everyday makeup tutorial or swatch video.
Bilt Rewards | @roomiesroomiesroomies – Roomies
Bilt Rewards created a short-form, mockumentary-style social media series that is designed to connect with young renters. They are in the second season of their series and have managed to grow a social media audience of 146K through narrative storytelling rather than traditional, direct advertising.
InStyle magazine | @instylemagazine – The Intern
Using concepts from both influencer marketing and employee-generated content, InStyle magazine’s mockumentary-style social media series, The Intern, delivers authentic, shareable storytelling that blends both millennial nostalgia with editing inspired by The Office and GenZ’s unserious humor resulting in highly entertaining, sharable content that resonates with audiences.
Why It Works
Brands that commit to a reoccurring video series can see success because it:
- Builds consistency – if your audience knows that they can expect a new episode of the series in the future, even if it’s not a set schedule – your channel and content become much more valuable, making it more likely for someone to engage and return.
- Tells a Story – storytelling on social media is very important because it creates an emotional connection to your audience. Whether that be excitement, joy/humorous, motivational, empathetic, urgency, etc., it humanizes your brand creates content that feels engaging rather than transactional.
- Fosters Authenticity – people crave real, unscripted, and relatable social media content. Whether you choose to use a reoccurring host, employees or customers, people want to watch content that shows genuine interactions and experiences.
While episodic content is longer than your typical Reel, please keep in mind the social media landscape is still comprised of shorter attention spans, so it should not be as long as a typical television episode.
How 3E Public Relations is Bringing This to Life
At 3E Public Relations, we’ve seen firsthand how powerful this approach to social media marketing can be. For our client, Westfield Garden State Plaza, we developed GSP – The Pulse, a reoccurring “Man-on-the-Street” style video series that spotlights what’s trending at the mall while tapping into personality-driven storytelling. GSP – The Pulse works so well because:
- Consistency – A reoccurring host and video series has created anticipation, familiarity, and trust.
- Authenticity – Having a host for the series builds a layer of authenticity for the audience by showing real interviews, real reactions and real people behind the brand.
- Storytelling – By capturing unscripted, real human interaction, The Pulse captures the attention of our audience in a way that feels engaging, not transactional.
Are you ready to create content that makes people stop scrolling and take action? Get in touch with us today here or reach out to Megan Redzia at mredzia@3epr.com