Amy Stern - 02/28/2017

In March, I participated in a panel discussion entitled Building Buzz Through Partnerships during the IACP Conference in Louisville. It is one of our specialties and we have had success in pairing our clients with other brands for mutually beneficial results. In preparing for the discussion, our team reviewed many success stories. In this blog, we’d like to highlight a partnership that produced a sweet outcome.

Perugina, one of the world’s premium chocolate brands and Italy’s number one-selling brand of chocolate,

Amy Stern - 02/06/2017

With today’s business environment so incredibly competitive, how can you amplify your food or culinary brand to compete against the voracious competition? It’s easy to feel lost in a sea of options, but one marketing strategy that is cost-effective and has shown long-standing results is the value of partnerships.

Whether you’re a cookbook author looking for work as a brand spokesperson, a start-up with a great product hoping to break through at retail,

Michael Calia - 01/30/2017

Over the past couple of years, technological innovations have been driving new and interesting marketing trends. One prominent case of this would be the recent innovations in video. Not only is video quality getting better, but we are constantly seeing new opportunities that change how we use video. One big topic toward the end of 2016 was live video. Though it was not exactly a new idea, it became incredibly easy and accessible. But live video will soon become last year’s thing— and that’s not just because it was all the rage,

Patrick Brightman - 01/11/2017

There has been a lot of discussion surrounding content marketing and how it fits into the sales cycle, and with good reason. Emphasis is on driving traffic to websites, landing pages, et al with the objective being lead generation. To achieve this goal, a digital marketing strategy should have two equally valuable components. The first is a plan to push your target audiences to your various owned properties. Second, those visitors need to be pulled in and converted to prospects via fresh and relevant content.

admin - 12/21/2016

2016 has been quite the year. We saw the rise and fall of some social media platforms (goodbye, Vine; hello, Periscope and Facebook Live). We saw the dramatic growth of Snapchat and Instagram, including the introduction of Snapchat Spectacles. Facebook launched Marketplace, a tool that allows users to buy and sell items from/to other users in their real-life communities. The biggest change of all, however, can be summed up in one word: video.

Amy Stern - 12/06/2016

Many of America’s most beloved food brands fall into the category known as CPG:  consumer packaged goods. Not sure what that means?  Then think Kraft, Unilever, Frito-Lay, etc. On the product side:  Oreos, Kraft American Singles, Quaker Oats and more.

For years, these behemoths of the industrialized food age have been delivering some of America’s most iconic products to your shopping cart and ultimately, to your breakfast bowl, dinner plate or child’s lunchbox.