Emily Maupai Zinberg - 02/22/2018

Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.

Patrick Brightman - 02/07/2018

In our previous post on influencer collaborations, we outlined influencer relations and influencer marketing. Once a brand decides it wants to engage with an influencer, marketers and product managers must evaluate and decide which method will work best in reaching their goals and objectives. In this blog, we delve into the differences between the two approaches and how to decide which is more valuable to your brand.

Influencer Relations

It’s important to note that since influencer collaborations are becoming increasingly popular,

Patrick Brightman - 01/30/2018

Brands have more marketing paths than ever before to reach their ultimate destination – target audiences. Two methods that are gaining a lot of traction are Influencer Marketing and Influencer Relations. While these tactics are a relatively new tool in the marketing world, they share similar characteristics to some tried and true approaches, such as media relations. For this reason, brands turn to PR professionals for their influencer campaigns because they have the experience and skill set to conduct highly effective and impactful programs.

Patrick Brightman - 01/22/2018

There’s a new Facebook algorithm in town and brands everywhere are starting to wonder how this change is going to impact their social media presence. You may recall, the social giant made another algorithm change in 2016 that prioritized posts shared by friends and family over those from publishers, brands, and other pages. So, how is this new algorithm different and how will your brand’s social strategy be affected? In this blog, we’ll explain what led to Facebook’s decision,

Megan Redzia - 12/11/2017

With new franchise concepts established virtually every day, how can you stay top of mind among your target audiences? There’s simply no more cost-effective way to accomplish this goal than public relations. From our experience, this marketing tactic usually brings a return of between 2x-3x the investment. Whether you’re a new fitness concept with only five locations or an established restaurant franchise with over 100 units, public relations can help you stand out from the crowd.

Megan Redzia - 11/22/2017

An integrated public relations and social media program has the power to help franchise brands stand out from the crowd and build a loyal base of customers. In this blog, we’ll show you how incorporating these tactics into a centralized marketing plan helped an emerging fast-casual restaurant franchise expand across the country.

Fast Casual Restaurant Franchise Goals & Objectives

The fast casual restaurant segment has outpaced the restaurant industry for several years by providing customers with a unique value proposition.