Patrick Brightman - 01/11/2017

There has been a lot of discussion surrounding content marketing and how it fits into the sales cycle, and with good reason. Emphasis is on driving traffic to websites, landing pages, et al with the objective being lead generation. To achieve this goal, a digital marketing strategy should have two equally valuable components. The first is a plan to push your target audiences to your various owned properties. Second, those visitors need to be pulled in and converted to prospects via fresh and relevant content.

admin - 12/21/2016

2016 has been quite the year. We saw the rise and fall of some social media platforms (goodbye, Vine; hello, Periscope and Facebook Live). We saw the dramatic growth of Snapchat and Instagram, including the introduction of Snapchat Spectacles. Facebook launched Marketplace, a tool that allows users to buy and sell items from/to other users in their real-life communities. The biggest change of all, however, can be summed up in one word: video.

Amy Stern - 12/06/2016

Many of America’s most beloved food brands fall into the category known as CPG:  consumer packaged goods. Not sure what that means?  Then think Kraft, Unilever, Frito-Lay, etc. On the product side:  Oreos, Kraft American Singles, Quaker Oats and more.

For years, these behemoths of the industrialized food age have been delivering some of America’s most iconic products to your shopping cart and ultimately, to your breakfast bowl, dinner plate or child’s lunchbox.

Megan Redzia - 11/15/2016

Social media has changed the face of the restaurant industry. People of all ages are using social networks to make dining decisions and share their experiences with others. Your customers are writing reviews on Yelp, uploading photos of their dish on Instagram, and tweeting about how long they waited for a table. Operators know they can’t afford to ignore the influential power of this medium, but many we’ve worked with have the same question: “How do I get started?”

Lee Groeger - 10/27/2016

Just this year, roughly 250,000 women and 2,600 men will be diagnosed with breast cancer. Sadly, more than 40,000 of these women and 400 men will not beat this ubiquitous disease. Because these numbers are so vast, it’s a challenge these days to meet someone who hasn’t been affected by breast cancer in one way or another. Unfortunately, that is true for almost everyone here at 3E Public Relations. That’s why we’ve teamed up with the American Cancer Society to support their Real Men Wear Pink campaign.

Lee Groeger - 06/14/2016

Everyone knows the popular Apple catch phrase, “There’s an app for that™.” Well, that may very well be true—OK, it’s definitely true—but I’m here to tell you about the latest phenomenon: there’s a day for that. For what, you ask? For anything. Literally, anything. In fact, as I am writing this, people everywhere are celebrating National Bourbon Day, National Flag Day, National Pop Goes the Weasel Day, and National Strawberry Shortcake Day. Maybe, somewhere out there,