6 Common Mistakes to Avoid in Your 2024 PR PlanningIt’s the most wonderful time of the year! And if your fiscal year is a calendar year, there’s a good chance it’s a pretty stressful time of year for you, too, as you put plans and budgets in place for 2024. If public relations is in your marketing mix, whether you’re supported by an in-house team, a consultant, or an agency, alleviate some of that stress by avoiding these common PR planning pitfalls.
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Six Tips for Boosting Lead Generation Via Social Media MarketingImproving landing page quality, audience targeting and content creation results in greater ROI when using social media marketing for lead generation.
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Is the “Unhinged” Social Media Strategy a Fit for Every Brand?As “unhinged” social media marketing continues to grow in popularity among users and brands, we examine the pros, cons and risks of incorporating this messaging into your brand strategy.
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Looking to be a Thought Leader? Focus on Public RelationsBeing recognized as a thought leader is what brands aspire to achieve. It brings the cache of being a trusted and respected voice in a respective industry, as well as a level of reputation and influence that separates a brand from competitors. Ultimately, thought leadership brings growth and success at every level.
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Making the Most of Onsite Media CoverageSecuring onsite media coverage is just the beginning; find out how the right PR team can help prepare your spokespeople, manage media relationships and ensure your business is shown in the best light.
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Insider Secrets to PR and Garnering Media PlacementLike most industries, the world of public relations is continually evolving. From the shrinking number of news outlets to reductions in staff to the ongoing emergence of new technology and innovative platforms, public relations has seen many shifts over the past few years. Yet some basics still rule the roost when it comes to successfully securing publicity. In this blog, we’ll explore some tried and true insider secrets to PR and how to garner media placements.
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