PR Perspective: Astronomer & Gwyneth PaltrowAs a PR agency, this campaign naturally became a hot topic of conversation in the office. And while we ultimately share the same takeaway, everyone brought slightly different perspectives to the table. So, we thought we’d share them with you.
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3 Things SMBs Are Often Surprised to Learn About PRSmall and medium-sized business owners are often surprised to find that successful PR looks a little different than what they initially expected. Read through to learn about three unexpected truths — and how knowing them can give your business an advantage.
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Prioritizing Algorithms Over Followers for Social MediaAs the social media landscape has evolved, platforms increasingly rely on algorithms over follower counts, making engagement a greater priority. Read more to get updated on the latest trends driving the algorithm and brand performance.
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The Double-Edged Sword: How AI Is Shaping Healthcare PR—for Better and WorseAs artificial intelligence continues to impact almost every industry, we take pause to examine how it is specifically reshaping healthcare PR, along with pros and cons for professionals to note.
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Going Viral in the Comments: Let’s Talk About ItFind out how the comment section evolved into one of the most strategic areas for brands and creators to boost brand awareness, encourage user engagement and establish cultural relevancy.
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Q&A’s With the 3E PR Summer Interns