B2B and B2C Content Marketing: What’s the Difference?There are major differences between how a Business to Business (B2B) and Business to Consumer (B2C) organization operates. The same should hold true for their content marketing strategy. Despite sharing some common ground, both B2B and B2C content marketing require unique approaches to effectively reach and impact a company’s specific target audiences.
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Quick Guide: What is Media Relations?What exactly IS media relations, and is it something your business needs? This blog will tell you everything you need to know about the fundamentals of media relations and why it’s often an important and impactful component of a brand’s marketing efforts.
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How Public Relations Optimizes a Digital Marketing ProgramA public relations program that emphasizes Domain Authority, backlinks and securing placements on high-value websites is a valuable element of any digital marketing program.
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Making the Most of Your sofi™ Award at Summer Fancy Food ShowWinning an award is a huge boon for your brand, but it’s what you do with the news of your award-winning product that really drives its impact.
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Food for Thought: State of the Food and Beverage Industry 2019The 13th Annual State of the Food and Beverage Industry event provided valuable insights on CPG, retail/supermarket, and manufacturing/distributing trends. 3E PR uses this knowledge to develop highly effective media relations, content development and social media campaigns for food brands.
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Four Tips for Improving SEO with a Blog Content Marketing StrategyBuilding authority and credibility through a blog helps establish a company as an industry thought leader. Consistent blog posts can fuel successful, engaging social media content. The advantages go on. Perhaps the most important benefit, however, is the potential to make a business’ website appear higher in search results. Learn how to properly employ a blog content marketing strategy to improve search engine visibility, resulting in increased web traffic and more potential conversions.
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