How to Turn Your International Franchise Expo Presence into Press Coverage

Megan Redzia - 02/27/2018

franchise-trade-show-public-relationsFrom May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?

Media and press in attendance at IFE will include outlets such as Entrepreneur,


How Social Media Attracts Franchisees On – And Off – The Trade Show Floor

Emily Maupai Zinberg - 02/22/2018

Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.


Influencer Relations vs. Influencer Marketing: Which is Best for your Brand?

Patrick Brightman - 02/07/2018

In our previous post on influencer collaborations, we outlined influencer relations and influencer marketing. Once a brand decides it wants to engage with an influencer, marketers and product managers must evaluate and decide which method will work best in reaching their goals and objectives. In this blog, we delve into the differences between the two approaches and how to decide which is more valuable to your brand.

Influencer Relations

It’s important to note that since influencer collaborations are becoming increasingly popular,


The Power of Influencer Marketing and Influencer Relations

Patrick Brightman - 01/30/2018

Brands have more marketing paths than ever before to reach their ultimate destination – target audiences. Two methods that are gaining a lot of traction are Influencer Marketing and Influencer Relations. While these tactics are a relatively new tool in the marketing world, they share similar characteristics to some tried and true approaches, such as media relations. For this reason, brands turn to PR professionals for their influencer campaigns because they have the experience and skill set to conduct highly effective and impactful programs.


What Brands Need to Know About the New Facebook Algorithm and The Role of Influencers

Patrick Brightman - 01/22/2018

New Facebook Algorithm_Means_for_Brands There’s a new Facebook algorithm in town and brands everywhere are starting to wonder how this change is going to impact their social media presence. You may recall, the social giant made another algorithm change in 2016 that prioritized posts shared by friends and family over those from publishers, brands, and other pages. So, how is this new algorithm different and how will your brand’s social strategy be affected? In this blog, we’ll explain what led to Facebook’s decision,


The Value of Public Relations in Franchise Marketing – and How to Get Meaningful Results

Megan Redzia - 12/11/2017

value_of_public_relations_franchise_marketingWith new franchise concepts established virtually every day, how can you stay top of mind among your target audiences? There’s simply no more cost-effective way to accomplish this goal than public relations. From our experience, this marketing tactic usually brings a return of between 2x-3x the investment. Whether you’re a new fitness concept with only five locations or an established restaurant franchise with over 100 units, public relations can help you stand out from the crowd.

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