Lee Groeger - 09/09/2014

Would you trust a car salesman who didn’t drive the same brand of car he was trying to sell you? What does it say about a cell phone service provider whose employees have contracts with a different company? What if an executive at Bing was seen conducting searches on Google? These scenarios all depict an extremely poor implementation of the ideas behind employee advocacy.

Walking the Walk

The concept of employee advocacy is as simple as being in a Verizon Wireless store,

admin - 08/08/2014

While we don’t need an excuse to sit down with a good book at 3E PR, this weekend’s National Book Lovers Day makes it a perfect time to rediscover an old classic or embark on a new reading adventure. National Book Lovers Day is actually celebrated twice each year – on August 9th and the first Saturday of November. While the origin of the holiday is unknown, it’s a great opportunity to celebrate our love for the written word.

Emily Maupai Zinberg - 08/07/2014

Companies who have a branded presence but are not monitoring social media are due for a harsh reality check. This is especially true of companies in B2B verticals who perceive social media as a consumer tool, and can’t gain an understanding of why it is relevant for them. Many will often point to some viral content, such as this humorous bumblebee cat GIF below, and say, “why do I need to be there?”

For some,

Patrick Brightman - 07/18/2014

There’s no one step that leads to a successful PR campaign. Success comes as the result of a sequence of elements that, when put in action, drive PR, content marketing and social media in unison.

Getting started can be a daunting task, and there’s usually far more questions than answers. Companies reach out to dedicated PR firms partly because of the time requirements, but also due to the experience and expertise a PR team can offer.

Megan Redzia - 06/19/2014

With new franchise concepts established daily, communicating your brand’s unique differentiators is essential to grab consumer mindshare. This distinction should be identified through extensive research from which key brand messages will be born.

Brand messaging should resonate with consumers and quickly tell them why the brand is for them and that they must frequent the franchise locations often. For example, restaurant chains need to convey taste health, convenience, and affordability. Day care franchisors must instill confidence that the locations are safe,

admin - 05/06/2014

Last month alone, Google processed 13.1 billion core search queries, followed by Microsoft with 3.6 billion, Yahoo at 2 billion, Ask Network with 478 million, and AOL Inc. with 259 million. And that was just in the United States. Google led the market share for global searches owning 67.5%, followed by Microsoft with 18.6%, Yahoo holding 10.1%, Ask with 2.5%, and AOL with 1.3%

There are hundreds of search engines to choose from and many that cater to specific industries or types of content.