Dave Scelba - 06/17/2015

I really dislike confusion and people who complicate matters in an attempt to look smart or worse — to sell you something. I have seen this happen when marketing experts describe digital marketing. It is often described in complex technical terms and therefore typically misunderstood by peers, clients and prospects. We have found presenting digital marketing as a linear step-by-step process helps demystify it. It makes it easily understood by those who want to get ahead of the competition with seamless and smart online interactions with target audiences,

Emily Maupai Zinberg - 06/11/2015

The school year may have come to a close for college students this month, but their education is certainly not over. That’s right – it’s summer internship season!

The days of sending interns scurrying off to get the afternoon caffeine fix are long gone. Note to college students reading this blog: if someone asks you to go get them coffee, please walk out the door, run if you prefer, and do not return.

Lee Groeger - 12/09/2014

We had a busy year here at 3E Public Relations, but we always make time to give back to the community! Whether we’re donating money, services, or just our time, it is important to all of us that we make meaningful contributions, both personally and professionally. Here’s a look at some of the philanthropic initiatives our team took part in this year!

March of Dimes

Premature birth has directly touched the lives of several people here at 3E Public Relations.

Lee Groeger - 09/09/2014

Would you trust a car salesman who didn’t drive the same brand of car he was trying to sell you? What does it say about a cell phone service provider whose employees have contracts with a different company? What if an executive at Bing was seen conducting searches on Google? These scenarios all depict an extremely poor implementation of the ideas behind employee advocacy.

Walking the Walk

The concept of employee advocacy is as simple as being in a Verizon Wireless store,

admin - 08/08/2014

While we don’t need an excuse to sit down with a good book at 3E PR, this weekend’s National Book Lovers Day makes it a perfect time to rediscover an old classic or embark on a new reading adventure. National Book Lovers Day is actually celebrated twice each year – on August 9th and the first Saturday of November. While the origin of the holiday is unknown, it’s a great opportunity to celebrate our love for the written word.

Emily Maupai Zinberg - 08/07/2014

Companies who have a branded presence but are not monitoring social media are due for a harsh reality check. This is especially true of companies in B2B verticals who perceive social media as a consumer tool, and can’t gain an understanding of why it is relevant for them. Many will often point to some viral content, such as this humorous bumblebee cat GIF below, and say, “why do I need to be there?”

For some,