Megan Redzia - 12/29/2025
The holidays provide us with an opportunity to reflect on the past year and acknowledge both successes and challenges. Although it can be difficult during this busy season to look back rather than forward, it’s an important step towards setting goals and intentions for the new year.
As the 3E PR team wraps up 2025, we are proud to celebrate a variety of client and agency achievements from the year. We are fortunate to have a remarkable roster of clients who trusted us to implement these public relations and social media strategies and are grateful for their collaboration and support.
Cancer Hope Network’s Hopeful Hearts Launch
3E PR had the pleasure of helping nonprofit client Cancer Hope Network introduce Hopeful Hearts, a free nationwide peer mentorship program for parents and guardians facing pediatric cancer. Hopeful Hearts connects parents navigating pediatric cancer with parents of children who are cancer survivors to offer support, guidance and optimism. Cancer Hope Network was looking to raise awareness about the new program to attract both volunteer peer mentors and mentees.
Collaborating with Hopeful Hearts peer mentors who had completed Cancer Hope Network’s comprehensive training, allowed us to share the program with media outlets through their inspiring journeys. After connecting individually with each mentor, we strategically pitched their stories to print, digital and broadcast outlets in their local markets, resulting in TV segments and articles across the country.
3E PR also aligned with retired NFL defensive end Devon Still whose daughter, Leah, was diagnosed with stage 4 neuroblastoma at a young age to serve as a spokesperson for the Hopeful Hearts launch. 3E PR secured the opportunity for Devon and two Hopeful Hearts mentors to be interviewed by National Public Radio (NPR) on segment called “Here to Help” which focuses on volunteering. The interview aired as part of “All Things Considered” on NPR affiliates nationwide. You can listen to a clip of the segment, here.
Due to the success of the Hopeful Hearts launch, 3E PR was able to expand the PR program for Cancer Hope Network to include helping to drive awareness of its adult patient and caregiver mentorship program. From the Hopeful Hearts launch in June 2025 through December 2025, we achieved 448,802,895 media impressions and an ad equivalency value of $4,158,975.78 for Cancer Hope Network.
Fujifilm GFX ETERNA 55 Launch
One of the highlights of this year, without question, was working with our longtime client, Fujifilm, on the launch of their first digital camera dedicated to professional filmmaking – the GFX ETERNA 55. This highly anticipated product launch marked the company’s entry into a specialized marketplace, and while the brand name is well known, realizing the significant potential success of this product required a substantial, strategic media push at launch time, as well as sustained media coverage to keep momentum going beyond the sales embargo date.
Working closely with the Fujifilm marketing team, 3E PR developed a public relations campaign spanning targeted consumer and trade media, as well as “new media” including podcasters and digital creators across social media platforms with. Our efforts continue, but to date, the campaign has garnered nearly 2 billion unique impressions from earned press coverage, and countless social media impressions and interactions that are driving awareness, education, trial, and sales. Read our case study to learn more about the launch strategy, here.
Holidays at Westfield Garden State Plaza
As one of the largest shopping centers in the Northeast, the holiday season is a busy and exciting time for 3E PR client Westfield Garden State Plaza. For the third year, the 3E PR public relations and social media teams helped to support the center’s annual Big Santa Celebration. A tradition for Bergen County, the event featured performances by local organizations, a musical headliner, arrival of Santa in a fire truck, lighting of the iconic 42-foot Big Santa, and a holiday drone show.
3E PR secured the host for this year’s event, Z-100’s Danielle Monaro, co-host of Elvis Duran and the Morning Show. To drive registration, we conducted media outreach that resulted in coverage in top local media outlets and developed a series of social media content promoting the event. Our efforts resulted in:
- 508,360 social media impressions
- Social media reach of 407,272
- 7,430 social media engagements
- 24 secured media hits
- Public relations reach of 23,065,472
Black Friday is another major media moment for Westfield Garden State Plaza during the holiday season. 3E PR proactively reached out to local and national media in the NJ/NYC area to offer Westfield Garden State Plaza as a backdrop for their Black Friday segments, as well as interviews with spokespeople from the center. This year, media outlets onsite throughout the day included CNBC, TODAY and WPIX-TV who filmed numerous taped to air segments as well as live clips that featured news reports on Black Friday shopping trends and interviews with mall representatives and shoppers. We also coordinated interviews with the Associated Press, Women’s Wear Daily and Bagable. Our outreach garnered 248 media clips that resulted in an article UVM of 224,681,099, article AVE of $2,254,505.18 and a total in-market broadcast AVE of $544,188.66.
Powering Thought Leadership for C&D–Trojan
3E PR helped solidify the positions of C&D Technologies-Trojan Battery in their respective UPS data center and motive battery markets in 2025. The campaign focused on technical by-lined articles, interviews of key executives, speaking engagements, and awards. Additionally, success stories were written and published on the companies’ websites to convey leadership, as well as for SEO benefits. As the curtain comes down on the year, there is little doubt that both brands are clearly industry leaders.
A key part of the campaign was to provide multiple avenues to convey leadership. This included technical advances, industry trends, sustainability, and diversity. All told, the program generated:
- 13 by-lined articles
- 6 success stories
- 6 exclusive executive interviews
- 2 awards
- 1 speaking engagement
The campaign has laid a strong foundation for each battery brand, setting the stage for continued success in 2026.
Balcony Launches Disruptive AI-Blockchain Technology
2025 was the year that Balcony changed government land record management forever. 3E PR implemented a media relations program targeting local and regional consumer outlets, as well as regional and national government media, to launch Balcony’s innovative solutions based on artificial intelligence (AI) and blockchain technology. We developed a thought leadership campaign that included by-lined articles to position Balcony leadership as the “go-to” resource for blockchain and government land record keeping.
We also announced Balcony’s agreements with local governments, highlighted by the five-year contract the technology start-up signed with Bergen County. The agreement is tokenizing $240 billion in property on Balcony’s platform and is the largest blockchain deed initiative in U.S. history.
In this first year, 3E PR secured 80+ placements with a potential reach of 200+ million. Coverage was received in Tier 1 outlets, regional consumer media, and trade media focused on government and technology. The extensive coverage introduced Balcony and its solutions to numerous government officials nationwide.
2025 Agency Accomplishments
In addition to client milestones, we were fortunate to celebrate agency successes in 2025. Here are some of 3E PR’s highlights from the year:
- The NJ Ad Club recognized 3E PR’s Kaitlyn Smith as one of the 2025 Marketing Mavericks – outstanding young marketing leader under 40 who are making waves in the industry.
- For the fourth year, 3E PR served on the Planning Committee for the Behind the Seams Fashion Show and helped to raise $320,000 for Table to Table which will allow the organization to continue its mission of collecting fresh, nutritious, perishable food that would otherwise be wasted and delivering it free to organizations serving the hungry in northern New Jersey. Learn more about this incredible event in our case study.
- 3E PR Executive Vice President, Megan Redzia, was recognized by NJ Family in their Mom Crush series, here.
- 3E PR celebrated the promotion of three team members:
- Emily Zinberg was named Vice President, Social Media.
- Michael Calia and Matthew Singh were named Account Directors.
- Kaityln Smith was promoted to the position of Social Media Director.
We wish all our clients and partners a happy and healthy holiday season, and we hope you take a moment to pause and celebrate your accomplishments as well! We look forward to working together in 2026 to achieve new goals through public relations and social media strategies!