Amy Stern - 03/15/2018

As a food brand manager, you’re tasked with more than growing awareness. You must also make sure the financial stability of the brand continues to thrive via strong sales. It’s also likely you’ve had to launch several new consumer packaged goods (CPG) products during your tenure, wondering if they’ll be the start of a hot new food trend.

I recently attended the 40th Anniversary conference of the International Association of Culinary Professionals (IACP) in New York City,

Amy Stern - 03/06/2018

Are you a food brand manager launching a new product and wondering how to get it on national TV? Perhaps you’re a chef with a successful restaurant group about to introduce your secret sauce at grocery retail or an artisanal producer looking to become a household name? Getting your food product on daytime TV, syndicated shows and similar broadcast programming has always been challenging. Over the past few years, however, it’s become even more so.

Megan Redzia - 02/27/2018

From May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?

Media and press in attendance at IFE will include outlets such as Entrepreneur,

Emily Maupai Zinberg - 02/22/2018

Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.

Patrick Brightman - 02/07/2018

In our previous post on influencer collaborations, we outlined influencer relations and influencer marketing. Once a brand decides it wants to engage with an influencer, marketers and product managers must evaluate and decide which method will work best in reaching their goals and objectives. In this blog, we delve into the differences between the two approaches and how to decide which is more valuable to your brand.

Influencer Relations

It’s important to note that since influencer collaborations are becoming increasingly popular,

Patrick Brightman - 01/30/2018

Brands have more marketing paths than ever before to reach their ultimate destination – target audiences. Two methods that are gaining a lot of traction are Influencer Marketing and Influencer Relations. While these tactics are a relatively new tool in the marketing world, they share similar characteristics to some tried and true approaches, such as media relations. For this reason, brands turn to PR professionals for their influencer campaigns because they have the experience and skill set to conduct highly effective and impactful programs.