The Value of Public Relations in Franchise Marketing – and How to Get Meaningful Results

Megan Redzia - 12/11/2017

value_of_public_relations_franchise_marketingWith new franchise concepts established virtually every day, how can you stay top of mind among your target audiences? There’s simply no more cost-effective way to accomplish this goal than public relations. From our experience, this marketing tactic usually brings a return of between 2x-3x the investment. Whether you’re a new fitness concept with only five locations or an established restaurant franchise with over 100 units, public relations can help you stand out from the crowd.

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Case Study: How Integrating Public Relations and Social Media Expanded a Fast Casual Restaurant Franchise

Megan Redzia - 11/22/2017

An integrafranchise_public_relations_and_social_mediated public relations and social media program has the power to help franchise brands stand out from the crowd and build a loyal base of customers. In this blog, we’ll show you how incorporating these tactics into a centralized marketing plan helped an emerging fast-casual restaurant franchise expand across the country.

Fast Casual Restaurant Franchise Goals & Objectives

The fast casual restaurant segment has outpaced the restaurant industry for several years by providing customers with a unique value proposition.

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Day in the Life at 3E PR and SGW

Jennifer Garavaglia - 08/07/2017

Blog Written By: Andrew Chirico, Senior at Washington College 

Today I’m going to take you through the average day of an intern at 3E Public Relations and SGW Integrated Marketing Communications, an affiliate marketing agency.

4:45 am: My alarm sounds off. I usually do a double take at the time, often surprised on how fast that night’s sleep went, and think about hitting the snooze for another 5 minutes.

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Tricks of the Trade Show: How to Thrive and Survive the Floor

Lee Groeger - 04/21/2017

The 3E Public Relations client portfolio covers a pretty broad range of industries, so attending trade shows on behalf of our clients or just to stay on top of what’s going on is a fairly common occurrence. Whether it’s the NAB Show, International Franchise Expo, Kosherfest, Fancy Food Show—the list goes on and on—there are a few best practices that help us thrive and survive as exhibitors or attendees,

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Culinary Conference Offers Food Marketer Valuable Tips

Amy Stern - 04/21/2017

The International Association of Culinary Professionals (IACP) (http://conference.iacp.com/) annual conference is so chock-full of educational sessions and networking opportunities that registration and course selection can provoke angst at having to make the choice between one session led by a James Beard award-winning chef and another hosted by the Food Editor at The New York Times. While attending this year’s conference in Louisville, KY a few weeks ago, I was reminded of the multiple benefits to veteran food industry folks and newbies alike.

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Case Study:  How a Strategic Food Marketing Partnership Led to a Sweet Outcome  for a Premium Chocolate Brand

Amy Stern - 02/28/2017

In March, I participated in a panel discussion entitled Building Buzz Through Partnerships during the IACP Conference in Louisville. It is one of our specialties and we have had success in pairing our clients with other brands for mutually beneficial results. In preparing for the discussion, our team reviewed many success stories. In this blog, we’d like to highlight a partnership that produced a sweet outcome.

Perugina, one of the world’s premium chocolate brands and Italy’s number one-selling brand of chocolate,

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