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Tricks of the Trade Show: How to Thrive and Survive the Floor

Lee Groeger - 04/21/2017

The 3E Public Relations client portfolio covers a pretty broad range of industries, so attending trade shows on behalf of our clients or just to stay on top of what’s going on is a fairly common occurrence. Whether it’s the NAB Show, International Franchise Expo, Kosherfest, Fancy Food Show—the list goes on and on—there are a few best practices that help us thrive and survive as exhibitors or attendees,

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Culinary Conference Offers Food Marketer Valuable Tips

Amy Stern - 04/21/2017

The International Association of Culinary Professionals (IACP) (http://conference.iacp.com/) annual conference is so chock-full of educational sessions and networking opportunities that registration and course selection can provoke angst at having to make the choice between one session led by a James Beard award-winning chef and another hosted by the Food Editor at The New York Times. While attending this year’s conference in Louisville, KY a few weeks ago, I was reminded of the multiple benefits to veteran food industry folks and newbies alike.

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Case Study:  How a Strategic Food Marketing Partnership Led to a Sweet Outcome  for a Premium Chocolate Brand

Amy Stern - 02/28/2017

In March, I participated in a panel discussion entitled Building Buzz Through Partnerships during the IACP Conference in Louisville. It is one of our specialties and we have had success in pairing our clients with other brands for mutually beneficial results. In preparing for the discussion, our team reviewed many success stories. In this blog, we’d like to highlight a partnership that produced a sweet outcome.

Perugina, one of the world’s premium chocolate brands and Italy’s number one-selling brand of chocolate,

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Value of Strategic Partnerships in Food Marketing – Where to Look for Likely Partners

Amy Stern - 02/06/2017

With today’s business environment so incredibly competitive, how can you amplify your food or culinary brand to compete against the voracious competition? It’s easy to feel lost in a sea of options, but one marketing strategy that is cost-effective and has shown long-standing results is the value of partnerships.

Whether you’re a cookbook author looking for work as a brand spokesperson, a start-up with a great product hoping to break through at retail,

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How Innovative Technology Can Augment the Marketing World

Michael Calia - 01/30/2017

Over the past couple of years, technological innovations have been driving new and interesting marketing trends. One prominent case of this would be the recent innovations in video. Not only is video quality getting better, but we are constantly seeing new opportunities that change how we use video. One big topic toward the end of 2016 was live video. Though it was not exactly a new idea, it became incredibly easy and accessible. But live video will soon become last year’s thing— and that’s not just because it was all the rage,

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Value of Content Seen by its Ability to Help Sales

Patrick Brightman - 01/11/2017

There has been a lot of discussion surrounding content marketing and how it fits into the sales cycle, and with good reason. Emphasis is on driving traffic to websites, landing pages, et al with the objective being lead generation. To achieve this goal, a digital marketing strategy should have two equally valuable components. The first is a plan to push your target audiences to your various owned properties. Second, those visitors need to be pulled in and converted to prospects via fresh and relevant content.

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