Influencer Marketing Propels Brand Awareness for Organic Candy Maker

Amy Stern - 05/16/2018

One recurring question that comes up in most client meetings is the need for developing partnerships with influencers. Whether we are in a meeting in close proximity to our New Jersey office, or talking to a client across the country, influencer relations and marketing is a hot topic. Fortunately for our clients, including food brands, there is a recipe for success.

A case in point is Hillside Candy. The New Jersey-based company was seeking to increase brand awareness and product trial of its GoOrganic USDA-certified,

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Attracting Media to an Event within an Event

Nancy Sergeant - 05/08/2018

Community mobile health outreach by a hospital is a core feeder of residents to population health-improving outpatient services in the areas surrounding the physical hospital. Hospitals and primary care groups often host a variety of regular screening events throughout the year so they may fade in to the background of your publicity efforts. As a result, they can become missed opportunities for media coverage. With a little creativity, the main event screenings can become the solid medical reason for a “what’s new” press hook that can cut through the competitive clutter for media coverage on a national health observance day event —

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How to Get News Coverage for your Hospital, Healthcare Group, or Medical Expert

Nancy Sergeant - 04/06/2018

The competition to get your hospital, primary care group, private practice or medical expert in the news is fierce, especially in the New York, New Jersey, Connecticut tri-state area. There are hundreds of hospitals in the region competing to get media coverage in just a handful New York City-based network television affiliates, news radio stations, and daily newspapers. There are over 70 New Jersey hospitals vying for the attention of 3 cable TV stations, a handful of local radio stations,

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Food Trends – What’s Next in 2018?

Amy Stern - 03/15/2018

As a food brand manager, you’re tasked with more than growing awareness. You must also make sure the financial stability of the brand continues to thrive via strong sales. It’s also likely you’ve had to launch several new consumer packaged goods (CPG) products during your tenure, wondering if they’ll be the start of a hot new food trend.

 

I recently attended the 40th Anniversary conference of the International Association of Culinary Professionals (IACP) in New York City,

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How to Secure Food Product Placement on TV

Amy Stern - 03/06/2018

Are you a food brand manager launching a new product and wondering how to get it on national TV? Perhaps you’re a chef with a successful restaurant group about to introduce your secret sauce at grocery retail or an artisanal producer looking to become a household name? Getting your food product on daytime TV, syndicated shows and similar broadcast programming has always been challenging. Over the past few years, however, it’s become even more so.

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How to Turn Your International Franchise Expo Presence into Press Coverage

Megan Redzia - 02/27/2018

franchise-trade-show-public-relationsFrom May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?

Media and press in attendance at IFE will include outlets such as Entrepreneur,

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