I Want My Brand on TV, is Pay-to-Play My Only Option?

Amy Stern - 02/06/2019

Summary: Even though the broadcast landscape is becoming more challenging due to P2P, an experienced media relations pro can secure placements without additional fees.

A common question we receive from companies that have partnered with us as their public relations firm, or those considering doing so, is, “Can you get me (or my product) on TV?” As a public relations expert with 20+ years of experience securing countless broadcast segments on behalf of my clients,

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How to Become a Storyteller for Your Brand Through Instagram Stories

Danielle Bright - 01/30/2019

You may remember when Instagram announced the launch of Stories back in 2016. Many of us were not shocked the platform decided to go in this direction, but personally I was still surprised by how much this new feature resembled Snapchat. Despite that feeling of similarity, many users eventually found it easier to stay and post in one platform and Instagram stories took off. Today, more than 400 million people watch Stories daily and it’s become an essential tool for marketers.

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Instagram: Is your Brand Making the Most out of the Platform?

Michelle Michaels - 01/21/2019

There is no denying that social media has become one of the main ways people are getting their information about products, news, events and more. People are being fed information constantly through social media platforms including Facebook, Instagram, Twitter, LinkedIn and even Pinterest. The one platform that has been growing consistently over the last few years and taking over in popularity, especially among millennials, is Instagram.

According to Influencer Marketing Hub,

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How to Satisfy Your Audience’s Needs on Social Media in 2019

Emily Maupai Zinberg - 01/16/2019

Social media users are feeling unsafe and exposed following the Facebook Cambridge Analytica Scandal, Russian-linked data harvesting, fake news, etc. However, they have also invested years in building their social media profiles and following. Although these users do not want to abandon their accounts, they are demanding transparency.

In addition, people active on social media require more captivating content than ever to hold their attention. How can brands deliver on these two requests in 2019?

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10 Ways to Gain Instagram Followers (The Right Way)

Lee Groeger - 01/04/2019

I’m proud to say that, at 3E Public Relations, we have a strict “no pay-for-play” policy when it comes to buying followers, comments, or participating in any form of activity intended to falsely bolster our clients’ social media platforms. Have we been asked if we provide that service? Of course. It’s just not our style, and in the long run, it’s not effective or sustainable…and Instagram agrees. In November 2018, the Facebook-owned social media giant finally cracked down on this shortcut,

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How to Improve Franchise Lead Generation with Public Relations

Megan Redzia - 12/20/2018

Lead generation is one of the most important roles in a franchise organization, but it can also be one of the most challenging. The competitive franchise industry climate has made it more difficult than ever to get the attention of qualified candidates. When executed properly, a multi-pronged public relations strategy comprised of media relations, content development trade shows and social media can generate meaningful franchisee leads that will convert into sales. In this blog post,

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