Create a Compelling Press Conference Story

Dave Scelba - 02/24/2014

PR people need a good compelling elevator pitch to sell the producers and press desks. Strong upfront pitching is critical to securing good attendance by journalist and reporters and ensuring a successful press attendance. So to craft a newsworthy pitch story make sure it’s short, timely, emits emotion and will be impactful to viewers, listeners, readership and online followers. To get reporters to a press conference you’ll need a good hook and your story is the hook included in all media alerts and invites.


Choosing the Proper Media Event

Dave Scelba - 02/17/2014

Journalists are overworked and under paid. So, holding a frivolous non-newsworthy press event will be viewed as a total waste of their valuable time and damage, rather than bolster, your company’s reputation. That’s why it’s important to respect a reporter’s schedule and choose the proper media venue or event to make your announcement or tell your story. Good public relations firms have the experience and relationships to help make the best decision for their clients.


Google’s Recent Update Not the End of Press Releases

Patrick Brightman - 02/04/2014

Growing up, there were only two certainties, at least that was how the old saying went. “Death and taxes.” In today’s digital world, a third certainty has arisen – Google will change its SEO criteria.

Such was the case back in the summer when the search giant updated the Link Schemes in its Webmaster Guidelines. Basically, Google stated that links in press releases are “unnatural” and that a no follow should be included in links for optimized anchor text.


Grammar, Punctuation, and Spelling: The “GPS” Of Communication

Lee Groeger - 02/04/2014

Using propper grammer spelling and punctuation is importent.

If you are a journalist, and that sentence was included in an e-mail I sent you, you just deleted it, and I lost whatever chance I had of working with you. If you are simply a reasonably educated individual, it might have just annoyed you. The fact of the matter is, using proper grammar, punctuation, and spelling (GPS) is important, and not just for those who work in word-laden professions.


Franchising Goes Social: Develop a Successful Franchise Social Media Program in Six Steps

Megan Redzia - 02/04/2014

Social media has changed the way consumers connect with companies as well as communicate with their peers regarding  their experiences with products or services. Companies in all industries are embracing this shift and to properly leverage social media’s full marketing benefits,they must initially develop a corporate strategy.

This can be an arduous task even when all communications are generated from a central office. So just imagine the unique challenges franchisors face when trying to implement a universal social media strategy with their franchisees.


Re-branding is Like A Facelift

Dave Scelba - 02/04/2014

Re-branding is a lot like getting a facelift. You can have a minor nip and tuck every few years and it’s so gradual no one ever suspects anything was done.

In fact, friends and family probably think you’re eating right, exercising or were just born with good genes.

The same is true for companies that routinely update their logos, jingles and marketing tactics which collectively contribute to their overall image. Like the occasional nip and tuck,

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