TikTok and Instagram Make Video Content a Priority for BrandsCompeting platforms TikTok and Instagram are making changes as a response to consumer video preferences. What does that mean for brands? The bar is going to be set high for engaging, user-friendly video content. Learn more about the recent updates to TikTok and Instagram and how you should update your social media strategy to take advantage of them.
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What Makes a Public Relations Strategy Successful?Before hiring a public relations agency, it’s important to understand what makes a PR strategy successful. No matter the size of your company or industry you are in, there are six components to an effective public relations program. Find out what they are in this blog post.
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Enhance Thought Leadership, Brand Equity With SurveysProperly conducting surveys optimizes content marketing efforts while building brand equity and thought leadership. Follow these tips to gain the best data to help expand your business.
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Facebook Updates: Analytics & Business SuiteFind out where you can access your Facebook and Instagram business page insights after Facebook Analytics is gone, and get a quick refresher on Facebook’s new Business Suite.
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How to Find a Public Relations Agency You Can TrustThe public relations agency you choose will be responsible for crafting your company’s story, communicating on your behalf with press, ghostwriting for top executives, and handling crisis situations. So how do you find a public relations agency you can trust with these critical aspects of growing your business? In this blog post, we’ll share criteria you can use to evaluate public relations agencies.
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4 Ways Influencer Marketing is Changing in 2021Influencers have become an important part of an overall marketing strategy – and for good reason. Collaborating with authentic influencers can help a brand build awareness and trust among its target audience, and drive sales. But influencer marketing is undergoing some important changes in 2021. Find out what they are in this blog post.
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