Case Study: How Social Media Can Drive LeadsRead through this case study to learn how we helped our client pivot during the pandemic to leverage their altered industry landscape and tell an impactful story on social media to secure new, qualified leads.
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Social Media Advertising 101: Four Tips to Optimize CampaignsOptimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.
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What Can You Expect from Your Public Relations Program?How do you know if your public relations program is working and when will you see results? These are two questions regularly asked whose answers may surprise you.
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6 Social Media Metrics Worth Your Attention in 2021No matter how big, successful or established 3E PR’s clients are, we have found that there’s an overwhelming consensus when it comes to social media metrics: they’re confusing. And they can be! What’s the difference between impressions and reach? Why is click-through rate one thing and clicks another? Why don’t all the followers of a page see every single one of that page’s posts? These are just a few of the most common,
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Newsjacking – the Secret Weapon to Enhancing Your Marketing and Public Relations EffortsNewsjacking is the art and science of injecting your ideas into breaking and trending news stories so your brand and experts get noticed. It’s an effective media relations strategy that can create thought leadership opportunities – if done properly. Here’s how.
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TikTok and Instagram Make Video Content a Priority for BrandsCompeting platforms TikTok and Instagram are making changes as a response to consumer video preferences. What does that mean for brands? The bar is going to be set high for engaging, user-friendly video content. Learn more about the recent updates to TikTok and Instagram and how you should update your social media strategy to take advantage of them.
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