5 Ways E-Commerce Businesses Should Approach Content Marketing in 2021As the digital landscape becomes increasingly saturated with businesses investing more energy, resources, and money in online initiatives, e-commerce is inevitably becoming more competitive. So, how do you make your content stand out?
READ MOREThere have been multiple marketing and public relations challenges in 2020, but here are key PR lessons from the pandemic that will still be useful in 2021.
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5 Ways to Optimize a Public Relations CampaignLooking to optimize your PR campaign? Here are five steps to build an effective brand message and secure editorial placements in targeted media.
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Franchise Social Media Guidebook and Policy: What’s the Difference?If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.
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How to Properly Use Hashtags in Social Media MarketingProperly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.
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PR in a Pandemic: The Key to Securing Coverage NowWhen it comes to marketing strategies, public relations remains one of the most cost effective-methods to achieving brand awareness, third party credibility and thought leadership. Check out these proven tactics for securing media placement now.
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