Public Relations and Content Marketing: Their Dynamic RelationshipLee Groeger - 10/15/2020
Public relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.
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3 Reasons Your Brand Needs a Social Media Audit
Megan Redzia - 09/29/2020
A social media audit sets the roadmap for a successful social media strategy by providing an objective view of your brand’s strengths, weaknesses and opportunities.
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How Content Creates Thought Leadership and Enhances MarCom Initiatives
Patrick Brightman - 09/16/2020
Content – such as white papers and studies – positions a brand as a thought leader. It also strengthens media relations, creates CTAs, and improves SEO.
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Social Media Case Study: Connecting with A Niche Community
Emily Maupai Zinberg - 08/24/2020
The following social media case study illustrates how 3E Public Relations (3E PR) helped a client successfully launch a new product to a niche community online. Through careful planning and preparation, 3E PR created a social media strategy that not only effectively established the new brand’s presence, but also helped our client exceed their projected business sales goals.
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Six Tips for Maximizing Social Media Engagement with Content
Michael Calia - 08/21/2020
Improving social media engagement allows businesses to generate more reach and notice a greater ROI on their social media marketing strategy. Because there is no one-size-fits-all strategy, here are six tips that businesses can utilize to maximize engagement on their social media content.
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5 Reasons Your Spokespeople Need Media Training in 2020
Megan Redzia - 08/12/2020
Media training your spokespeople positions your company to be featured in media coverage that will improve your reputation and increase your bottom line.
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