Your Company Has Big News…Now What?The truth is, sometimes, there’s just isn’t anything really newsworthy going on with a company. “Business as usual” is not a unique condition; in fact, I think it’s probably more the rule than the exception. It’s also a big reason why working with a good PR team that understands positioning strategy is so valuable–so when things are quiet, the wheels are still in motion to find or create news that can result in press coverage.
READ MORE
Great Summer Reads from Some of Our StorytellersAs public relations, social media, and content producers, we here at 3E Public Relations fancy ourselves as storytellers. So, given how everyone is looking for that page-turner to help them relax during a summer vacation, we offer some of our favorite stories. Enjoy!
READ MORE
What is Public Relations and Why Do You Need It?Public relations plays a vital role in business today, but do you know what PR professionals really do and why it’s important? In this blog, we give you the true definition of PR, explain how its evolved, and share what it can do for your organization.
READ MORE
Setting Your Brand Up for Lead Gen SuccessBrands should approach their marketing and public relations (PR) efforts in a cohesive way to be in a better position to generate leads consistently on all the channels they’re leveraging.
READ MORE
Launching a PR Campaign: What You Need to Know and Do to Get It RightJust like a rocket, when you’re launching a company, product line or initiative, you’ve really only got one shot at getting it right. In order to realize a successful PR launch, it’s helpful to visualize the big picture as a before-and-after. In fact, the ‘after’ is exactly where you should start.
READ MORE
News or Snooze: How to Be Sure Your Corporate News Resonates with the Media