Case Study: eCommerce Survey Generates Media Coverage and Drives LeadsMichael Calia - 05/28/2020
Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.
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Pivoting Your Public Relations Strategy in the Wake of COVID-19
Megan Redzia - 05/26/2020
With COVID-19 dominating headlines, how should you adapt your public relations strategy? Find out how you can leverage public relations to position your business to flourish in the new normal.
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Marketing Communications Strategy Must Adapt as Businesses Re-open After Coronavirus
Patrick Brightman - 05/22/2020
Summary: As businesses re-open after the COVID-19 shutdown, companies need to re-think their marketing communications strategy. Here are some tips.
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Developing Content for Your Organization in the Age of COVID-19
Lee Groeger - 04/30/2020
Summary: The COVID-19 pandemic has changed how brands should prepare and distribute content to all their constituents. Here are some guidelines to follow in our new normal.
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Tips to Get the Most Out of Webinars in Today’s Environment
Patrick Brightman - 04/23/2020
Summary: In today’s remote office environment, tools such as webinars are increasingly important tool to reach customers, prospects, and other colleagues. Here are seven tips to make the most out of them.
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5 Ways Brands Can Harness Full Power of Twitter
Emily Maupai Zinberg - 04/17/2020
Before you create a brand presence on Twitter, review these 5 tips that will help you harness its potential for your greatest benefit.
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