How to Properly Use White Papers and E-guides in Your Content Marketing StrategyWhite papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.
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How Public Relations Can Launch Your New ProductAn effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.
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How to Write a Successful Media Pitch for 2020If you want to see yourself, your business or your brand featured in print, digital or broadcast media, you need to know how to write a successful media pitch. Get started with these 8 tips.
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How Financial Marketers Can Respond to Facebook’s Ad RegulationsWith new regulations in place, financial marketers are seeing their Facebook ads get disapproved left and right. Find out why and what you can do to combat it.
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3 Ways Public Relations Can Help You Achieve Your Marketing GoalsPublic relations can establish trust in your brand, reflect thought leadership, and engage with existing and potential customers. Find out how.
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‘Entertaining’ PR Approach Hits Digital Jackpot for Gambling ClientSummary: Taking a different media relations approach for an online gambling client pays off with 100+ editorial placements on media websites with high Domain Authority (DA) in less than three months.
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