Michael Calia - 04/28/2023

With the continued rise in popularity of video on social media, the question is not to whether you should be using video, but how to use video more strategically and effectively. Read our new blog highlighting four things to keep in mind when using video in your social media marketing strategy.

Kaitlyn Smith - 04/20/2023

Whether you’ve heard of Lemon8 or haven’t at all, read through our new post to learn everything you need to know about this trendy, new app and why it may or may not be a fit for your brand.

Amy Stern - 01/10/2023

The key to achieving prominent media results is viewing the role of the publicist not only as a conduit of your client’s key messaging, but as a matchmaker between your client and the media.

Matthew Singh - 12/28/2022

By partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023. 

Lee Groeger - 11/23/2022

The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.

Working with the media has always required finesse, research, and a certain level of awareness.

Emily Maupai Zinberg - 11/18/2022

During this time of uncertainty within the tech and social media industries, consider these tried and true tips for creating a smart and effective social media marketing plan for 2023.