Preparing Your Social Media Ad StrategyEmily Maupai Zinberg - 07/29/2019
Promote your business on social media with an advertising strategy that cost-effectively reaches your target audience and drives results. Find out how to get started!
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Going Beyond Face Value to Deliver News Value: Media Relations Success Stories
Amy Stern - 07/18/2019
The ability to convert brand-centric content to newsworthy copy is the secret to media relations success. Learn how your brand can achieve the publicity you’ve been seeking.
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B2B and B2C Content Marketing: What’s the Difference?
Megan Redzia - 07/11/2019
There are major differences between how a Business to Business (B2B) and Business to Consumer (B2C) organization operates. The same should hold true for their content marketing strategy. Despite sharing some common ground, both B2B and B2C content marketing require unique approaches to effectively reach and impact a company’s specific target audiences.
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Quick Guide: What is Media Relations?
Michelle Michaels - 07/03/2019
What exactly IS media relations, and is it something your business needs? This blog will tell you everything you need to know about the fundamentals of media relations and why it’s often an important and impactful component of a brand’s marketing efforts.
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How Public Relations Optimizes a Digital Marketing Program
Patrick Brightman - 06/24/2019
A public relations program that emphasizes Domain Authority, backlinks and securing placements on high-value websites is a valuable element of any digital marketing program.
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Making the Most of Your sofi™ Award at Summer Fancy Food Show
Lee Groeger - 06/18/2019
Winning an award is a huge boon for your brand, but it’s what you do with the news of your award-winning product that really drives its impact.
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