Amy Stern - 12/10/2020
There have been multiple marketing and public relations challenges in 2020, but here are key PR lessons from the pandemic that will still be useful in 2021.
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5 Ways to Optimize a Public Relations Campaign
Patrick Brightman - 11/20/2020
Looking to optimize your PR campaign? Here are five steps to build an effective brand message and secure editorial placements in targeted media.
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Franchise Social Media Guidebook and Policy: What’s the Difference?
Megan Redzia - 11/13/2020
If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.
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How to Properly Use Hashtags in Social Media Marketing
Michael Calia - 10/28/2020
Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.
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PR in a Pandemic: The Key to Securing Coverage Now
Amy Stern - 10/23/2020
When it comes to marketing strategies, public relations remains one of the most cost effective-methods to achieving brand awareness, third party credibility and thought leadership. Check out these proven tactics for securing media placement now.
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Public Relations and Content Marketing: Their Dynamic Relationship
Lee Groeger - 10/15/2020
Public relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.
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