Franchise Social Media Guidebook and Policy: What’s the Difference?If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.
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How to Properly Use Hashtags in Social Media MarketingProperly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.
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PR in a Pandemic: The Key to Securing Coverage NowWhen it comes to marketing strategies, public relations remains one of the most cost effective-methods to achieving brand awareness, third party credibility and thought leadership. Check out these proven tactics for securing media placement now.
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Public Relations and Content Marketing: Their Dynamic RelationshipPublic relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.
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3 Reasons Your Brand Needs a Social Media AuditA social media audit sets the roadmap for a successful social media strategy by providing an objective view of your brand’s strengths, weaknesses and opportunities.
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How Content Creates Thought Leadership and Enhances MarCom InitiativesContent – such as white papers and studies – positions a brand as a thought leader. It also strengthens media relations, creates CTAs, and improves SEO.
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