How to Develop an Effective Media Relations Strategy

Matthew Singh - 02/25/2026

In today’s crowded media landscape, the organizations that get noticed are the ones with a clear, strategic approach to media relations. Whether you’re launching a new product, positioning a CEO’s thought leadership, or responding to industry disruption, your media relations strategy can make — or break — your visibility.

READ MORE

How Setting Social Media Marketing Objectives Leads to Success

Emily Maupai Zinberg - 01/06/2026

Identify your business’ goals and objectives from the start to keep your social media strategy and tactics on-target this year.

READ MORE

3E PR Reflects on 2025 Public Relations and Social Media Achievements

Megan Redzia - 12/29/2025

The holidays provide us with an opportunity to reflect on the past year and acknowledge both successes and challenges. Although it can be difficult during this busy season to look back rather than forward, it’s an important step towards setting goals and intentions for the new year.

As the 3E PR team wraps up 2025, we are proud to celebrate a variety of client and agency achievements from the year. We are fortunate to have a remarkable roster of clients who trusted us to implement these public relations and social media strategies and are grateful for their collaboration and support.

READ MORE

What is the Engine Behind AI Search? Public Relations!

Patrick Brightman - 11/28/2025

The seemingly never-ending conversations about artificial intelligence (AI) always center on how it is transforming industries. The public relations (PR) industry is among those affected but not necessarily in the way most predicted. Based on recent data, PR is vital to AI search. In fact, it is the engine that drives results generated by ChatGPT, Claude, Gemini, Copilot, and every other AI agent.

READ MORE

Audience Awareness: The Key to Connection

admin - 09/03/2025

Success starts when you know more than just the demographics of your audience. With the right knowledge and skills, you can determine the most effective strategies to communicate with your consumers.

READ MORE

PR Perspective: Astronomer & Gwyneth Paltrow

Emily Maupai Zinberg - 07/29/2025

As a PR agency, this campaign naturally became a hot topic of conversation in the office. And while we ultimately share the same takeaway, everyone brought slightly different perspectives to the table. So, we thought we’d share them with you.

READ MORE

Pin It on Pinterest