Are you measuring the right KPIs to determine if your public relations strategy is supporting business goals? Focusing on brand mentions isn’t enough. Learn about the metrics you should be tracking this year to prove value and improve your PR campaigns.
READ MOREPaid and organic social media content should not operate in separate silos. When properly integrated, they create the foundation for a successful social media marketing strategy, helping expand your business’ reach across multiple platforms and bolstering a strong brand image while driving meaningful conversions to fuel sustained growth.
READ MOREWith my kids back in school, lately I find myself offering them examples of how something they learned or dealt with in the classroom or on the playground parallels “grown-up” life. And it got me thinking — for all its simplicities, many of the lessons we learn in kindergarten lay a foundation for skills that are valuable throughout our personal and professional lives. Here are six things I learned in kindergarten that apply to my job in public relations,
READ MORELearn about the importance of media interview etiquette and how to avoid common missteps, leaving a positive, lasting impression for your spokespeople and your brand.
READ MOREWhile participating in viral trends can be a very strategic way to humanize your brand and build a connection with a target audience in an authentic way, there are a few things to consider before jumping on a viral trend or meme.
READ MORESocial media platforms are expanding and evolving their features to enable consumers to discover, share and purchase products. This trend presents an opportunity for businesses to increase sales, but is it the right move for your brand?
READ MORE