Find out how publicity can help you to build your restaurant’s brand equity, drive reservations and establish thought leadership in one of the toughest industries on the planet.
READ MOREAs a food brand manager, you’re tasked with more than growing awareness. You must also make sure the financial stability of the brand continues to thrive via strong sales. It’s also likely you’ve had to launch several new consumer packaged goods (CPG) products during your tenure, wondering if they’ll be the start of a hot new food trend.
I recently attended the 40th Anniversary conference of the International Association of Culinary Professionals (IACP) in New York City,
READ MOREMany of America’s most beloved food brands fall into the category known as CPG: consumer packaged goods. Not sure what that means? Then think Kraft, Unilever, Frito-Lay, etc. On the product side: Oreos, Kraft American Singles, Quaker Oats and more.
For years, these behemoths of the industrialized food age have been delivering some of America’s most iconic products to your shopping cart and ultimately, to your breakfast bowl, dinner plate or child’s lunchbox.