Lee Groeger
09/09/2014 10:54 AM

Would you trust a car salesman who didn’t drive the same brand of car he was trying to sell you? What does it say about a cell phone service provider whose employees have contracts with a different company? What if an executive at Bing was seen conducting searches on Google? These scenarios all depict an extremely poor implementation of the ideas behind employee advocacy.

Walking the Walk

The concept of employee advocacy is as simple as being in a Verizon Wireless store,

Megan Redzia
19/06/2014 10:49 AM

With new franchise concepts established daily, communicating your brand’s unique differentiators is essential to grab consumer mindshare. This distinction should be identified through extensive research from which key brand messages will be born.

Brand messaging should resonate with consumers and quickly tell them why the brand is for them and that they must frequent the franchise locations often. For example, restaurant chains need to convey taste health, convenience, and affordability. Day care franchisors must instill confidence that the locations are safe,