AI can be an invaluable asset for PR experts who are playing a key role in a company’s marketing strategy, but will AI be a substitute for public relations agencies? To answer that question, we’ll dive into how AI tools are transforming PR strategies.
READ MORESocial media agencies offer many benefits to brands that can be more cost-efficient than taking on social media in-house. Find out how we can help your brand reach social media success.
READ MOREWith the continued rise in popularity of video on social media, the question is not to whether you should be using video, but how to use video more strategically and effectively. Read our new blog highlighting four things to keep in mind when using video in your social media marketing strategy.
READ MOREDuring this time of uncertainty within the tech and social media industries, consider these tried and true tips for creating a smart and effective social media marketing plan for 2023.
READ MOREPublic relations has evolved significantly over the years, but its main objective remains the same: to increase awareness for an organization among its target audience. With the explosion of social media marketing, PR pros now have another tool to achieve that goal. Rather than only relying on the media to share key messages, PR teams can leverage owned social media channels to tell a company’s story. Although social media and public relations strategies require different approaches,
READ MOREThese five rules will help B2B brands maximize LinkedIn engagement and generate a stronger ROI in their social media marketing strategies.
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